Haerenga Whakaaturanga Rama Auaha o te Ao 2.0
Mā roto i ngā ratonga hoahoa me te whakamahere whakaaturanga rama a tā mātou kamupene, ka tukuna e mātou he ratonga tāutanga kaimahi ngaio e aro ana ki te waihanga i ngā whakaaturanga rama whakamīharo mō ngā taiao arumoni. Ko te whāinga he kukume i te tini o ngā tāngata haereere, me te whakarei ake i te uara pakihi whānui o te rohe. Ehara i te mea ka whai wāhi noa tēnei ki te whakaputa moni whiwhi tīkiti tika mō ngā momo wāhi rongonui o te ao, engari ka āwhina hoki i ngā moni whiwhi hokohoko atu mā te whakatairanga me te hoko i ngā hua tūruhi e pā ana i ngā huihuinga.
Ehara i te mea ko te hoahoa me te whakamahere noa i ngā whakaaturanga rama ā mātou ratonga; engari kei te whakarato hoki mātou i tētahi rōpū tāutanga motuhake hei whakarite kia angitu te whakatinanatanga o te kaupapa. Mā tēnei huarahi whānui, e whakapau kaha ana mātou ki te tuku i tētahi otinga whānui ki ō mātou kiritaki hei whakanui ake i te ataahua me te whakataetae o ō rātou wāhi arumoni.
Tirohia mai ā mātou ratonga whakaaturanga rama i runga i tā mātou paetukutuku, kia mōhio ai koe me pēhea te tāpiri uara o tēnei otinga auaha ki tō pakihi me ngā wāhi rongonui.
Ngā Ihirangi
Tirohanga Whānui o te Kaupapa
I runga anō i ngā rauemi o nāianei, ka hohonu ake tā mātou whakatakotoranga, ka whānui ake i ngā wāhi katoa, ā, ka whai kia whakawhanakehia he wāhi mākete hou.
Te Hanganga o te Tīma
Mā te whakakotahitanga o ngā tīma ipurangi me ngā tīma tuimotu, te whakakotahitanga whakaaturanga me te ratonga, mai i te tātaritanga o ngā matea, ka hangaia he tīma tino kounga teitei.
Tātaritanga Mākete
Tīmata mā te tātari i ngā hua whakataetae, tūhura i ngā mākete rerekē, me te waihanga i ngā ratonga whakaaturanga hou.
Mahere Pūtea
Tātarihia whānuitia ngā tahua utu, ngā aromatawai mōrearea, ngā tikanga whakaora me te tango moni, whakapai ake i ngā mahere haumi, me te whakarite kia haumaru te haumi.
01 Tirohanga Whānui o te Kaupapa
He aha te Haerenga Whakaaturanga Mārama 2.0
He tikanga whakaaturanga hou i ahu mai i ngā hakari rama, ngā whakaaturanga rama, me ngā karaniwha rama o nāianei, e whakakotahi ana i ngā whakaaturanga rama kaupapa, te wāhi whakaahua rumaki tauwhitiwhiti, ngā whakaaturanga pūrākau kaupapa (ngā whakaari pūtaiao iti, me ētahi atu), ngā whakaaturanga rōpū rama tuku iho, ngā kaupapa me ngā taputapu hokohoko iti. He kaupapa haerenga pō whānui e whakauru ana i ngā hoko, te kai me te hoko hua motuhake Hainamana.
Te Whakahoutanga Hangarau
Kimihia ngā painga me ngā ngoikoretanga o te Hakari Rama ā-Motu, te Whakaaturanga Rama me ētahi atu tikanga hei whakahaere i te auahatanga hangarau hei whakatutuki i te auahatanga hoahoa, he mea e tika ana mō ngā āhuatanga o te "neke, te kawe, te whakaritenga me te wetewete". Mai i ngā āhuatanga auaha, ka whakahaerehia e mātou te rangahau me te whanaketanga me te hoahoa mō te mākete, ā, ka whakaratohia he whakaaturanga hou e "mātakitaki ana, e whakaahua ana, e taunekeneke ana, e ako ana".
Te Taunekeneke Pakihi
Haere tonu mai i te taumata ā-rohe, ā, ka nui ake te tono me te mahi tahi a ngā pakihi; ka whakarato i ngā taraka kai, ngā toa, ngā mana whakaingoa, ngā whakaaturanga mahi tahi arumoni, me ētahi atu, i ngā whakapaipai toa ahurei, ā, ka hoko hoki i ngā hua huihuinga ahurei (tae atu ki ngā IP i whakawhanakehia e koe).
Whakawhanuihia ngā Hokonga
1. Whakawhanui ake i ngā tikanga hoko tīkiti, te whai wāhi, te pōti, me te kore utu mō te wā poto. 2. Whakawhanui ake i ngā ihirangi hoko, hei tāpiri atu ki ngā tīkiti, tāpirihia ngā wāhi hoko hei whakarato i ngā hokonga hua, ngā wāhi hoko kai me ngā hua whare. 3. Mahi pai i roto i te hanganga pāpāho hou, whakamahia te matawai waehere QR, ngā pūkete tūmatanui, me ngā paetukutuku mana hei kohikohi i ngā mōhiohio kiritaki, ā, hei whakamutunga, whakamahia hei hokohoko rohe tūmataiti hei tautoko i ngā ratonga kāinga o muri mai.
01 Haerenga 2.0
Me pēhea te whakarite i tētahi whakaaturanga haereere
Tuatahi, me rapu me te rangahau tātou i ngā wāhi ataahua, ngā kararehe kararehe, ngā māra tipu, ngā pāmu, me ētahi atu e tika ana hei turanga whakaaturanga, me te whiriwhiri tahi mō te mahi tahi hōhonu me te mahi tahi puta noa i te tau. Ko ngā whakaritenga nui ko (te whare putunga me te wāhi whakaputa) Tuarua, i runga i ngā huarahi kawe me ngā nekehanga o te taupori, ka whakamahere mātou i ngā whakaaturanga maha-wāhi mō te 6-12 marama hei tatau i ngā utu kawe ā-tau. Kātahi ka whakatinanahia te whare putunga hangarua whakamutunga mō te hangarua hua, te rokiroki me te tiaki, e tatari ana kia uru atu ki te mākete tuarua. Te Hononga o Amerika-Ūropi-Āhia ki te Tonga Rawhiti
01 Arorau Kaupapa
Me pēhea te whakatau i te whanaketanga roa me te pumau o te kaupapa
● Ka taea te whakahaere i te tahua utu. Mai i te whakatūnga tīma, te hoahoa me te whakamahere, te mahi tahi pakihi, te kawe me te whakaaturanga, tae noa ki te whakahokinga ki te whare putunga, ka taea te aromatawai i ngā utu katoa mā te rangahau ariā me te wheako, me te reiti hapa kāore e neke atu i te ±10%.
● Ko te whakatakotoranga whānui o te whakaaturanga rama ipurangi me te whakaaturanga rama tuimotu e whakamahi ana i te whakaaturanga rama hei ara mua mō te kukume i ngā pā me te whakaatu i te ahua, ā, i te mutunga ka whiwhi i ngā kiritaki whainga i runga i ngā whānau. I ia huihuinga, ka whakamahia katoatia e mātou te mahi toi motuhake o te Hakari Rama hei whakapaipai i ngā hua tuku rama ipurangi ka taea e mātou te whakarato, ā, muri iho ko ngā hua whare e aro ana ki ngā hiahia o te whānau, ā, i te mutunga ka mimitihia ki roto i ā mātou ake hokohoko, me te whakarato tonu i ā mātou hua motuhake whai hua. Ngā hua pēnei i ngā rama Kirihimete, ngā taonga iti, me ētahi atu.
● I roto i te whakaaturanga taketake, ka āta hangaia he IP tohu kaha hei whakatū i tētahi ingoa taketake mō te waitohu ā muri ake nei, hei whakatutuki hoki i tētahi huihuinga whakaaturanga waitohu e tino tumanakohia ana, e tino rongonui ana i ia whakaaturanga.
02 Mahi a te Rōpū
Tari Whakamahere
Ko ia te kawenga mō te ahunga whakahaere whānui o te kamupene, te whakatinanatanga rautaki me te whakamahere, me te whakarite i te mahi tahi a ngā tari rerekē; ko ia te hunga e titoa ana ko ngā upoko tari me te kaiwhakahaere matua o te kamupene.
Tari Hokohoko
He kawenga mō ngā taunga pakihi mākete katoa; Te whakawhanaketanga mākete; te whakamahere huihuinga; te whakatairanga haumi; te whiriwhiringa wāhi, me ētahi atu;
Ko ngā mahi matua ko te whiriwhiringa tuatahi mō te wāhi, te kohikohi raraunga, te tātari mākete me te whakamahere kaupapa.
I te wāhanga o muri mai, ka whakauruhia te nuinga o ngā hoko tuihono, te hoko-mua me te hoko-muri, te whakamahere huihuinga tuimotu, te ratonga kiritaki me ētahi atu mahi.
Te Tari Hangarau
He kawenga mō te hoahoa o ngā hua rama katoa; Hoahoa Waitohu; Hoahoa paetukutuku ipurangi me te hoahoa tweet; Ngā mahi hoahoa pēnei i ngā pānui, ngā reta whanaketanga, ngā kāri poutāpeta me ngā pānuitanga toa.
Tari Hangarau
Ko ia te kawenga mō te whakatinanatanga motuhake o te kaupapa katoa, tae atu ki te whakaputa hua, te kawe, te tāutanga, te tiaki, te wetewete, me ētahi atu.
I te tīmatanga, me āwhina e koe ngā kaihoahoa me ngā kaitoi ki te whakawhanake hua me te whakaputa auaha.
I te wāhanga o muri mai, me whakahoki tonu mai ngā take hou i te wā o te tukanga hanga hei whakapai ake i te hua.
02 Te Tari Whakatau
Ko ia te kawenga mō ngā mahi hoahoa katoa e pā ana ki te hoahoa hua, tae atu ki te hoahoa whakairoiro, te hanga, te whakatakoto momotuhi, me ētahi atu, ā, ko ia te kawenga mō ngā hoahoa katoa pēnei i ngā whakatairanga paetukutuku, ngā pānui, ngā kāri poutāpeta, ngā pānui wāhi kaupapa, me ētahi atu;
Ko ngā kaiwhakahaere o te tari hokohoko, te tari miihini, te tari hoahoa, te tari putea me ētahi atu tari ngā kaimahi matua, e whakarato ana i tētahi taiao mahi e ranea ana mō te kōrero. Me mahi tahi ngā tari katoa i ngā kaupapa hou me ngā wero hou ki te kimi i te huarahi pai hei whakawhanake.
Tirotirohia te mahi a ia tari, kia matatau ki ngā ihirangi o te mahi, kia whiwhi me te toro atu ki ngā kiritaki taumata teitei, kia whakarite i ngā mahi KPI, kia kimihia ngā tāngata pūkenga, kia kohi moni, me ērā atu.
02 Tari Hokohoko
● Rangahau mākete: He kawenga mō te whiriwhiri i ngā wāhi kaupapa me ngā taipitopito mahi tahi; He kawenga mō te whakamahere i te rahi o te wāhi whakaaturanga me te whakamahere whakaaturanga tuatahi; He kawenga mō te rangahau i ngā raraunga rere o te mano, ngā raraunga whakaaturanga o mua, ngā raraunga whakaaturanga huri noa, te kawe waka me ētahi atu āhuatanga whakaaturanga e tika ana. Kua tangohia atu ētahi raraunga tuatahi mō tētahi wā poto...
● Te Mahi Tahi Pakihi: He kawenga mō te whiriwhiri i te toa, te whakaingoa, te mahi tahi i te wāhi, me ētahi atu; He kawenga mō te hono i ngā kaimahi rangitahi, te akuaku, te whakahaere waka, te tiaki ahi, me ētahi atu; He kawenga mō te hoko tīkiti katoa.
● Te whakamahere kaupapa: Mā te tirotiro i te papaanga, ka whakamaheretia e mātou he kaupapa whānui huri noa i te papaanga, ā, ka whakatakotoria hoki he huarahi kawe, he tohatoha, he ratonga, he mahi, me ētahi atu. Ka whakamaheretia hoki he tikanga hoko, he tikanga whakatairanga, me ngā ihirangi o te kaupapa.
● Hokonga hua: He kawenga mō te hokohoko whānui o ngā taonga iti, ngā kai mātao, ngā taonga takaro, ngā taonga tuku iho, me ētahi atu; He kawenga mō te whakatūnga, te tiaki me te hoko i te wāhanga hoko ipurangi o te paetukutuku. He kawenga mō ngā ataata poto, ngā tuhinga ngohengohe, ngā kaupapa whakamahere huihuinga, me ētahi atu.
02 Tari Hangarau
Hoahoa Hua
Ko ia te kawenga mō ngā mahi hoahoa katoa e pā ana ki te hoahoa hua, tae atu ki te hoahoa whakairoiro, te hanga, te whakatakoto momotuhi, me ētahi atu, ā, ko ia te kawenga mō ngā hoahoa katoa pēnei i ngā whakatairanga paetukutuku, ngā pānui, ngā kāri poutāpeta, ngā pānui wāhi kaupapa, me ētahi atu;
Tari Whakamahere
Ko te kawenga mō te whakawhanaketanga o ngā hua IP taketake a te kamupene; Ko te kawenga mō te hoahoa me te tono i te ahua ipurangi o te kamupene me ngā hiahia o ngā tari hokohoko.
Te Whakaritenga Hoahoa
Whakamahia tō ake tūranga hononga tari hei whakarato āwhina watea i waenga i te Tari Hokohoko me te Tari Hangarau, whai wāhi atu ki ngā mahi hoahoa motuhake i waenga i ngā tari e rua mō te kaupapa, te tuku tirotiro i ngā papaanga, me te hoahoa i te whakaurunga o ngā hua me ngā papaanga o te hakari rama.
02 Tari Hangarau
Te Whakawhanake Pūkenga
Te whakarato i ngā rahui mō ngā kaimahi hanga me ngā mahi whakatū mekameka tuku.
Pūtake Rangahau
Whakaratohia he mahi hanga motuhake mō te whakawhanaketanga hua.
Kaupapa
Te whakarato i te whakaputa hua, te kawe, te tāutanga, te wetewete me ētahi atu mahi kaupapa motuhake.
Te Tiaki i muri i te Hoko
Mahi tahi me te tari hokohoko ki te whakaoti i te tuku me te mahi muri-hoko o ngā hua hoko ipurangi.
Tautoko Kaimahi
Mahi tahi me te tari hokohoko me te tari hoahoa ki te whakahaere i ngā tirotiro kaupapa.
03 Tātari Hua Whakataetae
Tauira Mahi Tahi
He maha ngā wā ka whakahaerehia e ngā kaihanga hua whakataetae ngā hoko kaupapa mā roto i ngā tauira mahi tahi; Hei tauira, ka mahi tahi me ngā zoo me ngā māra tipu hei whakarato hua, ā, muri iho ko te tauira tiritiri tīkiti.
Tauine Hua Whakataetae
E ai ki ngā pūrongo me ngā whakawhitiwhiti kōrero me ētahi o roto o te umanga, me 5-7 ngā kamupene e tohunga ana ki ngā whakaaturanga rama i roto i te Hononga o Amerika. Nā te rerekētanga o ngā āhuatanga o ia kamupene, ka rerekē te tauine, engari ko te utu hoko ā-tau o te kamupene nui rawa atu he tata ki te 25 miriona tāra US; ko te utu hoko nui rawa atu i ia rā he tata ki te US$150,000.
Whakamārama Mahi
Mā te mahi tahi me ētahi whakaaturanga toi o waho, i muri i te mutunga o ētahi whakaaturanga, ka taea e koe te whakahaere i tētahi whakaaturanga mātakitaki rama. Mahi tahi me ētahi toa kai hei whiwhi moni huna.
Painga Whakataetae
Kua roa e whai wāhi nui ana ki te ao o ngā whakaaturanga haereere o te ao, he nui te tautoko pūtea, ā, he rite tonu te rahi o te hua me ngā pūkenga hoahoa. Kua tino hangaia te whakatakotoranga o tana mākete, ā, kua pakari haere ngā whakaaturanga auau.
03 Tātaritanga Mākete
Mai i te tirohanga o te taiao ōhanga o te ao me ngā ia whanaketanga ā muri ake nei, ko te Hononga o Amerika, hei whenua tino whanake o te ao, ka nui ake te mana hoko me ngā hiahia wairua i ētahi atu whenua, nō reira kei roto tātou i tēnei mākete. He mea ka taea te hanga rerekētanga.
Nā te mate urutā, kua piki haere te maha o ngā whānau o Amerika e taunga ana, e whakaae ana rānei ki te hokohoko tuihono, nō reira ka whakatairangahia ā mātou hua hanga me ngā hua wāhanga iti mō te whakapaipai whare, mō te tahora rānei ki roto i ngā whānau o Amerika mā roto i ngā whakaaturanga me ngā hoko i roto i te ahua o ngā paetukutuku ratonga hokohoko whānui.
Mā te whakaaturanga rama tūruhi, ka āta hangaia e mātou he kāri pakihi IP kounga teitei hei whakaaturanga mā te whakaaturanga tūruhi ā-motu. Ka whakaratohia hoki e mātou ngā ariā o te whakamaoritanga, te whakatairanga pūtaiao, me te whakangahau, kia whiwhi ai rātou i te ingoa pai i waenga i ngā whānau takitahi, kia whakatakoto ai hoki i ā mātou hua hokohoko ipurangi.
03 Mākete Tuarua
Tārua Tauira
Tāruatia ngā kaupapa ka taea te mahi pai i te Hononga o Amerika ki ētahi atu whenua tūruhi o te Hauāuru, tae atu ki ngā whenua tūruhi o te Tonga-mā-rāwhiti o Āhia. Tae atu ki ngā whakaaturanga rori me ngā hokohoko tuihono.
Mākete Tuarua
Tiakina anō ngā hua kua whakamahia maha, ka kaweake ki ngā taha o te Hononga o Amerika mō te utu iti.
Ngā Kaupapa Kāwanatanga
Pērā i ngā whakaaturanga, ka whakakotahi mātou i ō mātou painga ki te whakatauira rama LED/CNC/tukatuka āhua motuhake/toi rino/whakaahua/whakaaturanga rama hei whakarato ratonga hangarau rama pō a te kāwanatanga, ratonga tuku kirimana rānei ki te mākete o te ao.
03 Te Rahi o te Mākete e Tūmanakohia ana (US)
Ngā Tumanakohanga Moni Whiwhi mō ngā Tikiti Whakaaturanga Kirihimete ā-Motu
Te uara whakaputanga matapae: US$50 miriona (tau katoa) E matapaetia ana kia 80 ngā kēmu ka tū ki te Hononga o Amerika puta noa i te tau, me te 30,000 tāngata mō ia kēmu, ā, ko te utu mō te tangata kotahi he 20 tāra US.
Whiwhinga Taonga Kē Atu
Ko te moni whiwhi e matapaetia ana he US$12 miriona. E 2.4 miriona ngā manuhiri katoa ia marama, me te toharite o te 5 yuan mō ia tangata.
Ētahi atu Whiwhinga
Tae atu ki te tautoko, te whakaingoa ingoa, ngā whakaaturanga huihuinga me ētahi atu moni whiwhi arumoni. Ko te uara matapae he US$5 miriona.
Tā Mātou Wāhanga Whakatau Tata
Te uara whakaputanga matapae: US$1.8 miriona (tau katoa) E matapaetia ana kia toru ngā kēmu ka tū ki te Hononga o Amerika puta noa i te tau, me te 30,000 tāngata mō ia kēmu, ā, ko te utu mō te tangata kotahi he 20 tāra US.
Whiwhinga Taonga Kē Atu
Te utu whakatau tata: US$450,000. E 90,000 ngā manuhiri katoa, ā, ko te toharite o te kai ko te 5 yuan mō ia tangata.
Ētahi atu Whiwhinga
Tae atu ki te tautoko me ētahi atu, ka whakahaerehia kia rite ki tā mātou mākete. Ko te moni whiwhi e matapaetia ana he $100,000.
04 Rere o te Pūtea
Te Whakarite Pūtea
Ko te pūtea tīmatanga e matapaetia ana he US$400,000
Te Tohatoha Pūtea
Te hanga tīma me te hanga papaaho--100,000 Te hanga hua me te kawe, te whakatū me te wetewete--200,000 Ētahi atu whakapaunga rerekē--100,000
Te Tīmatanga o te Kaupapa
Ko te moni whiwhi e matapaetia ana mai i te kēmu tuatahi he US$500,000-800,000. E matapaetia ana ka whiwhi te kēmu tuarua i te 500,000-800,000 tāra US. E matapaetia ana ka whiwhi te kēmu tuatoru i te 500,000-800,000 tāra US. E matapaetia ana he haumitanga tāpiri o te US$400,000.
Whiwhinga Moni Tata
Ko te moni whiwhi i te tau tuatahi e matapaetia ana he US$1-1.6 miriona. E tumanakohia ana he haumitanga tāpiri o te US$400,000.
04 Whakahaere Mōrearea
Me pēhea te whakahaere whai hua i ngā tūponotanga
1. Rangahau mākete whānui me te whakatū i tētahi tūāpapa whatunga i te wā tōmua. Tuatahi, haumi moni ki te rangahau mākete, te hanga whatunga me te whakatairanga. Whakawhanake mākete me te kukume moni.
2. Whakaritea ngā whakarerekētanga rautaki i runga i te rangahau mākete. Ka taea e koe te whiriwhiri i tētahi tauira mahi tahi matawhānui, te haumi takitahi rānei.
3. Whakamahia ngā tikanga hou, ngā hua hou, me ngā tauira hou i roto i te hangarau whakaputa kia pai ai te whai huatanga me te whakaiti i ngā utu whakaputa me te kawe waka.
Whakaritea te Whakamahere Whare Putunga me te Kawe
Ko te taurangi taketake nui rawa atu mō tētahi whakaaturanga rama ko te whai whare putunga, ngā pūkenga kawe taonga pakeke, ngā hoa mahi rānei.
Kōwhiria he Hua Pai, he Whakatairanga hoki
Ki te titiro atu ki te whakaaturanga hāereere o ngā rama mai i tētahi atu taha, ka waiho hei tūāpapa tuatahi mā mātou ki te whakatairanga i ā mātou hua ipurangi ki ngā hunga katoa (i runga i ngā hua motuhake o te IP), kia piki ake ai te piripono o ngā kiritaki me te whanaketanga pumau. He whanaketanga huna.
04 Whakanuia te Ātaahua o te Tangata
Te Tirohanga Pakihi
Te whakarato i ngā tohutohu mō te kamupene i te wā tika hei waihanga i tētahi kaupapa whānui e whakauru ana i ngā whakaaturanga, ngā hoko, me te hokohoko anō ipurangi, me te whakarato pūtea ā-waho.
Hokohoko Wera
Whakatūria he ahua waitohu, ā, waihangahia he kaupapa rongonui hei whakarato i tētahi kaupapa haerenga pō whakamarie, tere, me te watea mō ngā whānau me ngā taiohi, kia taea ai e ngā hoa katoa te manaaki me te maumahara ki a tātou.
Whakanuia ngā Pūkenga Auaha
Whakamahia te kanorau me te kirihou o ngā rama hei whakapai ake i te kaha auaha o te kaupapa, kia taea ai e ngā tūruhi te wheako i ngā kaupapa taunekeneke haerenga pō hou me te arahi i te whakaaturanga tino huatau.
