Brand Story
The Story Behind HOYECHI and ParkLightShow
HOYECHI is our global festive lighting brand, and ParkLightShow is its specialized project platform for large-scale lantern festivals, scenic light shows, and immersive outdoor illuminated attractions. Together, they represent a brand system built to serve both festive decoration needs and destination-scale cultural lighting projects.
As our experience in custom festive lighting, lantern craftsmanship, and outdoor decorative engineering continued to grow, we recognized that large public projects required a more focused platform. ParkLightShow was created to serve parks, scenic areas, municipalities, zoos, gardens, and commercial venues seeking project-based lantern solutions and memorable nighttime attractions.
Backed by the design, manufacturing, and engineering capabilities of Dongguan Huayicai Landscape Technology Co., Ltd., ParkLightShow brings together concept design, custom production, project coordination, and installation support. This allows clients to work with a team that understands both the visual storytelling of lantern displays and the practical demands of large-scale outdoor execution.
Why ParkLightShow Was Created
What ParkLightShow Focuses On
Today, ParkLightShow focuses on Chinese lantern festivals, scenic light shows, themed walk-through displays, seasonal illuminated attractions, and custom outdoor installations for parks, zoos, gardens, plazas, cultural venues, and commercial destinations.
While HOYECHI represents our broader festive lighting brand, ParkLightShow serves as the project-facing platform for clients who need concept planning, custom lantern production, themed visual development, and coordinated execution for public and commercial spaces.
Large-scale lantern festivals and outdoor light attractions require more than product supply. They involve theme development, public-space adaptation, visitor route planning, structural coordination, installation support, and long-term project communication. ParkLightShow was established to provide a clearer and more specialized gateway for these destination-scale needs.
By creating a dedicated project platform, we can better support venue owners, public-space operators, and event organizers who need not only custom illuminated displays, but also professional coordination throughout the planning and execution process.
What Clients Can Expect
Clients who work with ParkLightShow gain access to a team that combines creative design communication, manufacturing support, engineering coordination, and project execution experience. Our goal is to help venues transform ideas into memorable nighttime attractions through clearer workflows, more adaptable custom solutions, and reliable delivery support.
Whether the project is a lantern festival for a scenic destination, an illuminated seasonal event for a public venue, or a custom light attraction for a commercial space, ParkLightShow is built to support project-based collaboration from concept to completion.
Brand and Project Identity
HOYECHI is the global brand behind our festive lighting business, while ParkLightShow is the dedicated platform for large-scale lantern festivals, scenic light shows, and project-based illuminated attractions. This distinction helps venue owners, municipalities, and event organizers connect directly with the team best suited for destination-scale projects.
In this way, HOYECHI represents the strength of our brand and broader lighting experience, while ParkLightShow provides a clearer project gateway for clients looking for custom lantern experiences, walk-through displays, and immersive outdoor visual attractions.
