Imurikagurisha ry'amatara rya Saks Fifth Avenue New York (2)

Iterambere ku Isi: Uburyo Imurikagurisha rya Saks Fifth Avenue New York Rigira Ishusho ku Miterere y'Amatara y'Ubucuruzi ku Isi Yose

Mu bukungu bw'iminsi mikuru burangwamo amarushanwa akomeye, hari ibitaramo bike by'ibihe by'umwaka bikurura abantu ku isi yose kandi bigashimwa n'ukoImurikagurisha ry'amatara rya Saks Fifth Avenue New Yorkni ko bimeze. Buri gihe cy'itumba, ikigo cy'ubucuruzi cy'icyamamare cya Manhattan gihindura inyubako yacyo y'amateka mo urumuri rw'amatara n'umuziki bihuza, bitanga inkuru igaragara ihuza ubuhanga n'amarangamutima. Ariko uretse ubwiza bwayo, iki gitaramo cyabaye ikimenyetso gikomeye ku bashoramari, abakora mu maduka, abategura imijyi, n'abakora amatara hirya no hino ku isi.

Iyi nkuru irasobanura uburyo uburyo bwa Saks light show bugira ingaruka ku gushyiraho amatara ku isi mu biruhuko. Kuva ku cyerekezo cy’ubuhanzi kugeza ku guhuza ikoranabuhanga no kwamamaza, igaragaza uburyo bwo gushushanya bushobora gukopwa abakiriya ba B2B bashobora guhindura mu bidukikije n’imico itandukanye.

1. Ururimi rworoheje nk'ururimi rwo kubara inkuru, ntabwo ari imitako gusa

Amatara yo mu minsi mikuru yarenze kure imitako yoroshye. Mu bihe byashize, amatara yo mu minsi mikuru yakoreshwaga mu kugaragaza inyubako cyangwa gushariza ibiti. Muri iki gihe, ni ibikoresho byo kuvuga inkuru bigaragaza amarangamutima, gutumira abantu kwitabira, no guteza imbere ubunararibonye bw’ikirango.

Imurikagurisha rya Saks Fifth Avenue Light Show rigaragaza iyi mpinduka. Amatara abyina umuziki wateguwe neza, agatanga amashusho y'ibyishimo, inzozi, n'ibitangaza. Ureba ntabwo areba amatara gusa - aba arimo kwibonera inkuru ivugwa binyuze mu migendere, injyana, n'amabara. Iyi ngingo y'amarangamutima ni yo ihindura imurikagurisha ry'amatara mu buryo bw'igihe cy'umujyi.

Ku isi yose, ahantu henshi hakorerwa ubucuruzi hari byinshi biremeza iyi ngeso: amatara ntabwo akiri imitako idakora, ahubwo ni indimi zikora zikora zishimisha abantu kandi zigatanga ibintu bisangirwa.

2. Kuva i New York kugera ku Isi: Ibitaramo byahumetswe na Saks hirya no hino ku Isi

Ingaruka z'icyitegererezo cya Saks zishobora kugaragara ku isi yose. Byaba byarahumetswe cyangwa byagizweho ingaruka mu buryo butaziguye, ahantu henshi hagezweho n'ibirori byo mu minsi mikuru ubu birimo ibintu by'ingenzi biva muri formula ya Saks:

• Uburayi:Imijyi nka Strasbourg, Vienne, na Nuremberg yahinduye inyubako z’amateka mu buryo bw’ibirori, ikoresheje amatara agezweho kugira ngo ibarire inkuru za Noheli zibutsa ubuhanga bwa Saks.
• Aziya:Omotesando yo muri Tokyo, Myeongdong yo muri Seoul, na Orchard Road yo muri Singapuru bigaragaza amatara meza y’umuziki ku maduka manini no mu duce tw’ubucuruzi, akenshi ahuzwa n’amajwi kandi ahuzwa n’ibikorwa byo kwamamaza.
• Uburasirazuba bwo Hagati:Dubai na Abu Dhabi bashyize inkuta nini za LED ku maduka meza mu minsi mikuru y'igihugu, bifashisha uburyo bwa Saks bwo kubaka inkuru zishingiye ku mashusho.

Uku kwemezwa kw'isi yose bigaragaza ko uburyo bwa Saks budashingiye ku muco cyangwa aho buherereye. Imiterere yabwo irahindagurika kandi irashobora kwaguka, ihuzwa n'ikirere gitandukanye, amasoko, n'ubwoko butandukanye bw'inyubako.

3. Imiterere itanu y'igishushanyo ishobora kwimurwa ivuye muri formula ya Saks

Igituma Saks light show ikoreshwa cyane ku isi yose ni imiterere yayo ya modular. Ku bakiriya ba B2B bateganya imishinga yihariye yo kumurika amatara mu minsi mikuru, ibi bice bitanu by'ingenzi bitanga ahantu hakomeye ho gutangirira:

• Amatara yakozwe ku ikarita:Amatara agenwa neza n'imivugo y'umuziki, bigatuma habaho injyana n'ibitaramo by'amatara. Ubu buryo bushobora gukoreshwa ku matara ya chandelier, amatara yo ku rubaraza, cyangwa imirongo ya LED yo ku rwego rwo hasi.
• Ikarita y'ubuso:Gusuzuma inyubako hakoreshejwe ikoranabuhanga rya 3D bituma urumuri rwinjizwa mu buryo busanzwe mu nyubako, birinda ahantu hatandukanye kandi bikongera ubwumvikane bw'amaso.
• Inkuru zishingiye ku nsanganyamatsiko:Aho gukoresha imiterere yoroheje, ikiganiro kivuga ibice by'amashusho - "Urugendo rwa Santa," "Umwamikazi w'Urubura," cyangwa "Urugendo rw'Amatara ya Ruguru" - byongera ibyiyumvo.
• Sisitemu zo Kugenzura Ubwenge:Porogaramu zo gufungura no kuzimya ku gihe, guhindura uburyo bwo gukora imbonankubone, no guhuza umuziki bifasha kugenzura mu buryo bufatika no gukoresha ingufu neza.
• Ibintu Bitera Gusangiza Abantu:Ibihe bishobora gukorerwa kuri Instagram, amashusho ya selfie, cyangwa ibintu bishobora gutuma abantu babikora bashyigikira abandi, bigatuma bafatanya gukora ibikubiye muri icyo kiganiro no kugikwirakwiza.

4. Iterambere ry'Ubukungu bw'Iminsi Mikuru: Impamvu urumuri ari ingenzi

Imurikagurisha rya Saks Fifth Avenue Light Show si ikigo cy’ubuhanzi gusa - ni umutungo w’ubucuruzi utanga inyungu nyinshi. Imiterere yaryo igamije intego nyinshi z’ubucuruzi icyarimwe:

• Kwihutisha ingendo z'abanyamaguru:Abashyitsi baraterana bakamara igihe kirekire, ibyo bigatuma amaduka na resitora biri hafi aho birushaho kugurisha.
• Ingaruka zo kongera itangazamakuru:Buri mwaka, inkuru zivugwa ku mbuga nkoranyambaga, amashusho y’abantu bakomeye, n’ibinyamakuru bitangaza amakuru bituma Saks irushaho gutera imbere - nta matangazo yishyurwa.
• Kugumana ikirango binyuze mu marangamutima:Iki gitaramo cyubaka ubucuti n'abashyitsi. Abantu bahuza ibyishimo, ubumaji, n'ibirori n'aho bibera ndetse n'ikirango ubwacyo.

Izi mpinduka zatumye uturere tw’ubucuruzi hirya no hino ku isi twongera gushora imari muIngamba zo kumurika amatara mu minsi mikuru, bakabafata nk'abatera inyungu aho kubafata nk'abakoresha amafaranga y'igihembwe.

5. Uburyo abakiriya ba B2B bashobora gukoresha Saks Model mu mishinga yabo bwite

Ku bashinzwe iterambere ry’amazu, abashinzwe amaduka, cyangwa abategura ibirori byo mu mujyi, ikibazo ni iki: ni gute wazana ubunararibonye bwa Saks aho utuye?

Dore uko HOYECHI — uruganda rw’inzobere mu gukora amatara yo mu minsi mikuru — ifasha mu gutuma iki cyerekezo kibaho:

• Icyiciro cy'igishushanyo:Abahanzi bacu ba 3D biga ibishushanyo mbonera by’inyubako n’imiterere y’aho hantu kugira ngo bashushanye imiterere y’urumuri ihuye n’imiterere y’inyubako.
• Icyiciro cyo gukora:Dukora ibikoresho by'urumuri bya modular — kuva ku miyoboro ya pixel ishobora gutegurwa kugeza ku rubura rwa shelegi rwa LED — bibereye ikirere cyo hanze no gukoreshwa igihe kirekire.
• Icyiciro cyo Kugenzura:Dutanga sisitemu zo kugenzura zishingiye kuri DMX, Artnet, cyangwa SPI zituma habaho guhuza umuziki, guhuza kure, n'ingaruka zishingiye ku karere.
• Icyiciro cy'ibikubiye muri iyi nkuru:Itsinda ryacu ry’ubuhanzi rifasha inkuru z’amashusho zishingiye ku biruhuko gukinwa mu gihe cyose cyo kwerekana amatara.
• Icyiciro cyo gushyira mu bikorwa:Dutanga ubuyobozi burambuye, amahugurwa ya videwo, cyangwa se amatsinda yo gushyiramo ibikoresho aho biri kugira ngo umushinga urangire neza.

Hamwe n'ingamba n'umutanga serivisi bikwiye, ahantu hose hakorerwa ubucuruzi hashobora gutanga urumuri nk'urwa Saks - rukaba ikimenyetso cy'umujyi mu gihe cy'iminsi mikuru.

6. Umwanzuro: Kubaka ahazaza h'ibitaramo by'amatara by'iminsi mikuru

ItsindaImurikagurisha ry'amatara rya Saks Fifth Avenue New Yorkni ibirenze kuba indorerwamo gusa — ni filozofiya y'igishushanyo mbonera. Bigaragaza ko urumuri rushobora kuba ubuhanzi, ubwumvikane, amarangamutima, ndetse n'ubucuruzi icyarimwe.

Mu gihe imijyi yo ku isi ikomeje gushyira imbere ibikorwa byo gushyiramo abantu mu bikorwa by’uburambe n’ubukungu bw’ijoro, gushyiraho amatara yo mu biruhuko bizaba inkingi z’ingenzi mu bikorwa rusange. Uburyo bwa Saks butanga igishushanyo mbonera cy’intsinzi ishoboka: uburinganire mu guhanga udushya mu buryo bugaragara, ubwinshi bw’inkuru, no gukoresha neza tekiniki.

Ku bakiriya ba B2B biteguye gushora imari mu bunararibonye bwo gucana amatara, ubutumwa burasobanutse: amatara yo mu minsi mikuru ntabwo akiri imitako gusa - ni ibikoresho by'ingenzi byo kumenyekanisha imijyi, amarangamutima, no guteza imbere ubukungu. Tangira ukoresheje imbaraga. Shyira mu bikorwa ukoresheje ubuhanga. Hindura "inkuru y'urumuri" y'umujyi wawe.

Ibibazo Bikunze Kubazwa (Ibibazo Bikunze Kubazwa)

Q1: Ese uburyo bwo gucana amatara bwa Saks bushobora gukora ku nyubako zitari i New York?

Yego. Ikoranabuhanga ry'ingenzi — ikarita y'imbere, uburyo bwo kugenzura LED buhuza umuziki, n'igishushanyo mbonera cy'urumuri rw'uburyo — bishobora gukoreshwa mu maduka, amahoteli, ibibuga by'indege, cyangwa inyubako za leta ku isi yose.

Q2: Ni ayahe makuru ngomba gutanga kugira ngo ntangize umushinga wo kumurika amatara wihariye?

Uzakenera gusangiza ingano y'inyubako yawe, amafoto y'imiterere yayo, amashanyarazi aboneka, insanganyamatsiko ukunda, hamwe n'igihe umushinga wifuza uzamara. Itsinda ryacu rizashyiraho igisubizo gikwiye.

Q3: Gukora no gutanga bifata igihe kingana iki?

Ugereranyije, umushinga uciriritse kugeza ku munini umara ibyumweru 8-12 uhereye ku gishushanyo mbonera kugeza ku byoherejwe. Gutumiza byihuse birashoboka bitewe n'uburyo bikorerwa.

Q4: Ese birashoboka gukora igitaramo nk'iki hanze y'igihe cya Noheli?

Birumvikana. Igitekerezo cya Saks gikora neza kimwe no mu gihe cy'Ubunani bw'Abazungu, iminsi mikuru y'igihugu, iminsi mikuru y'impeshyi, cyangwa ndetse n'ibirori by'ikirango bifite insanganyamatsiko.

Q5: Ni iyihe nkunga mutanga nyuma yo kuyishyiraho?

Dutanga ubufasha mu gutegura porogaramu mu buryo bwa kure, ibikoresho byo guhugura abakozi bo mu gace, ndetse n'abatekinisiye badashaka gusura aho bakorera kugira ngo bahindure ibikorwa byabo. Sisitemu zakozwe kugira ngo zihamye, zisaba imicungire mike ya buri munsi.