Umboniso wokukhanya weSaks Fifth Avenue eNew York (2)

Ugqozi lweHlabathi: Indlela iSaks Fifth Avenue Light Show eNew York eyila ngayo uyilo lwezibane zorhwebo kwihlabathi liphela

Kuqoqosho lwanamhlanje olukhuphisana kakhulu ngeeholide, zimbalwa imiboniso yexesha lonyaka ebangela ingqalelo kunye nokunconywa kwihlabathi liphelaUmboniso wokukhanya weSaks Fifth Avenue eNew Yorkyenza njalo. Ngamaxesha onke ebusika, umthengisi odumileyo waseManhattan uguqula isakhiwo sakhe sembali sibe ngumboniso wezibane nomculo ohambelanayo, enika ibali elibonakalayo elidibanisa ubuchule bobuchwephesha kunye nobunzulu beemvakalelo. Kodwa ngaphaya kokuthandeka kwayo, lo mboniso ube yireferensi enamandla kubaphuhlisi bezorhwebo, abaqhubi beevenkile ezinkulu, abacwangcisi bezixeko, kunye nabavelisi bezibane kwihlabathi liphela.

Eli nqaku lihlola indlela imodeli yomboniso wokukhanya weSaks echaphazela ngayo ukufakwa kwezibane zeholide zehlabathi. Ukusuka kwicala lokudala ukuya ekudityanisweni kwetekhnoloji kunye nokusebenzisana kwentengiso, inika ingqiqo yoyilo ephindaphindwayo abathengi beB2B abanokuyilungisa kwiindawo ezahlukeneyo kunye neenkcubeko.

1. Ukukhanya njengolwimi lokubalisa amabali, kungekuphela nje ngomhombiso

Izibane zeholide ziye zadlula kakhulu ukuhombisa nje. Ngaphambili, izibane zeholide zazisetyenziselwa ukuchaza izakhiwo okanye ukuhombisa imithi. Namhlanje, zizixhobo zokubalisa ezibonisa iimvakalelo, zimema abantu ukuba bathathe inxaxheba, kwaye zenze amava anomdla kwi-brand.

I-Saks Fifth Avenue Light Show ingumzekelo wolu tshintsho. Izibane zidanisa umculo ocwangciswe ngononophelo, zenza imiboniso yovuyo, i-fantasy, kunye nokumangaliswa. Umbukeli akajongi nje izibane - ufumana ibali elibaliswa ngentshukumo, isingqisho, kunye nombala. Olu phawu lweemvakalelo luguqula umboniso wokukhanya ube bubuntu besixeko ngexesha lonyaka.

Kwihlabathi liphela, iindawo zorhwebo ezininzi ziyawuqonda lo mkhwa: izibane aziseyiyo imihombiso engenzi nto, kodwa ziilwimi zoyilo ezisebenzayo ezidibanisa abantu kwaye zivelise umxholo onokubelwana ngawo.

2. Ukusuka eNew York ukuya kwihlabathi liphela: Iinkqubo eziphefumlelwe yiSaks kwihlabathi liphela

Impembelelo yemodeli yeSaks inokubonwa kwihlabathi liphela. Nokuba iphefumlelwe ngokuthe ngqo okanye ngokungathanga ngqo, iindawo ezininzi ezikumgangatho ophezulu kunye neziganeko zeholide ngoku zifaka izinto ezibalulekileyo kwifomula yeSaks:

• IYurophu:Izixeko ezifana neStrasbourg, iVienna, kunye neNuremberg ziguqule iifacade zezakhiwo zembali zaba yimiphezulu yemiboniso yemibhiyozo, zisebenzisa imiboniso yezibane ezinemifanekiso ukuze zibalisele amabali eKrisimesi afana neendlela zikaSaks.
• IAsia:I-Omotesando yaseTokyo, iMyeongdong yaseSeoul, kunye ne-Orchard Road yaseSingapore zinemiboniso yomculo ecacileyo kwiindawo ezinkulu nakwiindawo zokuthenga, ezihlala zihambelana neengoma zomculo kwaye ziqhagamshelwe kwiiphulo zophawu.
• Phakathi empuma:IDubai ne-Abu Dhabi zibeka iindonga ezinkulu ze-LED pixels kwiindawo zokuthenga ezikumgangatho ophezulu ngexesha leeholide zesizwe, zamkela indlela kaSaks yokwakha amabali abonakalayo adibeneyo.

Olu kwamkelwa kwihlabathi liphela lungqina ukuba indlela yeSaks ayixhomekekanga kwinkcubeko okanye kwindawo ethile. Ingqiqo yayo yoyilo iyakwazi ukuguquguquka kwaye iyakwazi ukwandiswa, ilungelelaniswe nemozulu eyahlukeneyo, iimarike kunye neentlobo ngeentlobo zezakhiwo.

3. Iimodeli ezintlanu zoYilo ezinokudluliselwa ezivela kwiFomula yeSaks

Okwenza umboniso wokukhanya weSaks ube luncedo kakhulu kuluntu lonke lulwakhiwo lwawo olunemodyuli. Kubathengi be-B2B abaceba iiprojekthi zokukhanyisa iiholide ezenziwe ngokwezifiso, ezi zinto zintlanu ziphambili zibonelela ngendawo yokuqala enamandla:

• Ukukhanya okucwangcisiweyo:Izibane zilungelelaniswe ngokuchanekileyo ngokweengoma zomculo, nto leyo edala isingqisho kunye nolindelo. Le modeli ingasetyenziswa kwiitshandeli ezixhonyiweyo, izibane zefacade, okanye imicu ye-LED esezantsi.
• Imephu yobuso:Ukuskena kwezakhiwo nge-3D kuvumela ukukhanya ukuba kufakwe ngokwendalo kwiimpawu zesakhiwo, kuthintele indawo engadibaniyo kwaye kuphucule ukuhambelana kokubona.
• Ukubalisa Amabali Ngemixholo:Endaweni yeepateni ezilula, umboniso ubalisa iziqendu ezibonakalayo — “Uhambo lukaSanta,” “uKumkanikazi weqhwa,” okanye “uhambo lwezibane zaseNorthern” — nto leyo ephakamisa ukubandakanyeka ngokweemvakalelo.
• Iinkqubo zoLawulo oluQhelekileyo:Iinkqubo zokuvula/ukucima ngexesha, ukutshintsha intsebenzo ebukhoma, kunye nokudibanisa ukuvumelanisa umculo kwenza kube lula ukulawula amandla ngexesha langempela kunye nokusebenza kakuhle kwamandla.
• Izinto ezibangela ukwabelana ngezentlalo:Iziganeko ezinokwenzeka kwi-Instagram, iifreyimu ze-selfie, okanye izinto ezibangela impendulo zikhuthaza abaphulaphuli ukuba badibanise umxholo kwaye basasaze ukufikelela kolu cwangciso.

4. I-Amplifier yoQoqosho lweeHolide: Kutheni ukukhanyisa kuyiNto ePhambili

I-Saks Fifth Avenue Light Show ayisiyondawo yobugcisa nje kuphela — yimpahla yokuthengisa enengeniso ephezulu. Ulwakhiwo lwayo luqhuba iinjongo ezininzi zoshishino ngaxeshanye:

• Ukukhawuleziswa kweTrafikhi yeenyawo:Iindwendwe ziyahlangana zize zihlale ixesha elide, nto leyo ekhuthaza ukuthengiswa kweevenkile kunye neendawo zokutyela ezikufutshane.
• Isiphumo seMedia Multiplier:Unyaka nonyaka, iindaba zeendaba kwi-social media, iividiyo zabantu abanefuthe, kunye nokubikwa kweendaba kunika iSaks amandla amakhulu - ngaphandle kweentengiso ezihlawulelwayo.
• Ukugcinwa kweBrand ngeMvakalelo:Lo mboniso wakha ubudlelwane beemvakalelo neendwendwe. Abantu badibanisa uvuyo, umlingo, kunye nombhiyozo nendawo kunye nophawu ngokwalo.

Ezi nguqu zikhuthaze iindawo zorhwebo kwihlabathi liphela ukuba ziphinde zityale imali kuzoamaqhinga okukhanyisa iiholide, bebaphatha njengabantu abaqhuba ingeniso kunokuba baphathe iindleko zexesha elithile.

5. Indlela abaThengi be-B2B abanokuyisebenzisa ngayo iModeli yeSaks kwiiprojekthi zabo

Kubaphuhlisi bezindlu, abaqhubi beziko lokuthenga, okanye abaququzeleli bemicimbi kamasipala, umbuzo ngulo: ungazisa njani amava eSaks kwindawo yakho?

Nantsi indlela iHOYECHI — umenzi weengcali zokufakelwa kwezibane zeholide — enceda ngayo ukwenza lo mbono ube yinyani:

• Inqanaba loYilo:Amagcisa ethu e-3D afunda imizobo yoyilo kunye noyilo lwesiza ukuze ayile uyilo lokukhanya oluhambelana nobuntu besakhiwo.
• Inqanaba leMveliso:Senza izixhobo zokukhanyisa eziziimodyuli — ukusuka kwiityhubhu ze-pixel ezicwangcisiweyo ukuya kwii-snowflakes ze-LED — ezifanelekileyo kwimozulu yangaphandle kunye nokusebenza ixesha elide.
• Inqanaba loLawulo:Sinikezela ngeenkqubo zolawulo ezisekelwe kwi-DMX, Artnet, okanye kwi-SPI ezivumela ukuvumelanisa umculo, ukulungiswa okukude, kunye neziphumo ezisekelwe kwindawo.
• Isigaba soMxholo:Iqela lethu lobuchule linceda amabali abonakalayo anemixholo yexesha leeholide ukuba adlalwe kulo lonke umboniso wokukhanyisa.
• Inqanaba Lokuphunyezwa:Sinikezela ngezikhokelo ezineenkcukacha, uqeqesho lwevidiyo, okanye kwanamaqela okufakela kwindawo ukuqinisekisa ukugqitywa kakuhle kweprojekthi.

Ngobuchule obufanelekileyo kunye nomthengisi ofanelekileyo, nayiphi na indawo yorhwebo inokubonelela ngamava okukhanyisa afana nekaSaks — lawo aba luphawu lwesixeko ngexesha leeholide.

6. Isiphelo: Ukwakha Ikamva leMiboniso yoKhanya yeMibhiyozo

IUmboniso wokukhanya weSaks Fifth Avenue eNew Yorkayisiyonto nje yomboniso — yifilosofi yoyilo. Ingqina ukuba ukukhanya kunokuba yinto yobugcisa, ukusebenzisana, iimvakalelo, kunye norhwebo ngaxeshanye.

Njengoko izixeko zehlabathi ziqhubeka nokubeka phambili ukwenziwa kweendawo ngamava kunye noqoqosho lwasebusuku, ukufakelwa kwezibane zeholide kuya kuba yintsika yokubandakanyeka koluntu. Imodeli yeSaks inika isicwangciso sempumelelo enokulinganiswa: ulungelelwaniso lobuchule bokubona, ubunzulu bebali, kunye nokuchaneka kobugcisa.

Kubathengi be-B2B abakulungeleyo ukutyala imali kumava okukhanyisa anzulu, umyalezo ucacile: izibane zeholide azisekho nje izihombiso - zizixhobo zobuchule zokuthengisa uphawu lwedolophu, iimvakalelo, kunye nokukhula koqoqosho. Qala ngokuphefumlelwa. Yenza ngobuchule. Yenza "ibali elikhanyayo" lesixeko sakho.

Imibuzo Ebuzwa Rhoqo (Imibuzo Ebuzwa Rhoqo)

Umbuzo 1: Ngaba ifomathi yokukhanyisa yeSaks ingasebenza kwizakhiwo ezingaphandle kweNew York?

Ewe. Itekhnoloji ephambili — imephu yefacade, ulawulo lwe-LED oluhambelana nomculo, kunye noyilo lokukhanya oluhambelanayo — lunokulungiswa kwiivenkile ezinkulu, iihotele, izikhululo zeenqwelo-moya, okanye izakhiwo zikarhulumente kwihlabathi liphela.

Umbuzo 2: Ngoluphi ulwazi endifanele ndilunike ukuqalisa iprojekthi yokukhanyisa eyenzelwe mna?

Kuya kufuneka wabelane ngobukhulu besakhiwo sakho, iifoto zoyilo, ukufumaneka kombane, ukhetho lwemixholo, kunye nexesha leprojekthi oyifunayo. Iqela lethu liza kudala isisombululo esilungiselelwe wena ngokufanelekileyo.

Umbuzo 3: Imveliso kunye nokuhanjiswa kuthatha ixesha elingakanani?

Ngokomndilili, iprojekthi ephakathi ukuya kwenkulu ithatha iiveki ezisi-8 ukuya kwezili-12 ukusuka kuyilo ukuya ekuthunyelweni. Iiodolo ezikhawulezileyo zinokwenzeka kuxhomekeke kubungakanani.

Umbuzo 4: Ngaba kunokwenzeka ukwenza umboniso onjalo ngaphandle kwexesha leKrisimesi?

Ngokuqinisekileyo. Ingcamango yeSaks isebenza kakuhle ngokufanayo kwiLunar New Year, iiholide zesizwe, iminyhadala yasentwasahlobo, okanye nakwimicimbi yophawu olunemixholo ethile.

Q5: Ngowuphi uncedo oluninikayo emva kokufakwa?

Sibonelela ngoncedo lwenkqubo ekude, izixhobo zoqeqesho kubasebenzi basekuhlaleni, kunye nokutyelela iingcali ngokuzithandela ukuze kulungiswe indawo. Iinkqubo zenzelwe ukuzinza, zifuna ulawulo oluncinci lwemihla ngemihla.