Saks Umuhanda wa gatanu Umuhanda werekana New York (2)

Guhumeka kwisi yose: Uburyo Saks ya gatanu Yumucyo Yerekana New York Ifite Igishushanyo Cyubucuruzi Kumurongo Wisi

Muri iki gihe ubukungu bwibiruhuko birushanwe, ibihe bike byerekana ibihe byategeka isi yose no kwishimira koSaks Umuhanda wa gatanu Mucyo Yerekana New Yorkikora. Buri gihe cy'itumba, umucuruzi wamamaye wa Manhattan ahindura inyubako yamateka yayo akerekana indorerwamo yumucyo numuziki, bitanga inkuru yerekana amashusho ahuza ubuhanga bwa tekinike hamwe nimbaraga zamarangamutima. Ariko ibirenze ubwiza bwayo, iki gitaramo cyahindutse ikintu gikomeye kubateza imbere ubucuruzi, abakora amasoko, abategura imijyi, hamwe n’abakora amatara ku isi.

Iyi ngingo iragaragaza uburyo moderi yerekana urumuri rwa Saks igira uruhare mubikorwa byo kumurika ibiruhuko ku isi. Kuva mu cyerekezo cyo guhanga kugeza ikorana buhanga no kwamamaza ibicuruzwa, birerekana igishushanyo mbonera cyogusubiramo abakiriya ba B2B bashobora guhuza nibidukikije hamwe numuco.

1. Umucyo nkururimi ruvuga inkuru, ntabwo ari imitako gusa

Itara ryibiruhuko ryarenze kure imitako yoroshye. Kera, amatara y'ibirori yakoreshwaga mu kwerekana inyubako cyangwa gushushanya ibiti. Uyu munsi, ni ibikoresho byo kuvuga byerekana amarangamutima, gutumira uruhare, no gukora uburambe bwibiranga.

Saks ya gatanu Yumucyo Yerekana Urugero. Amatara arabyina umuziki witonze witonze, ukora amashusho yibyishimo, fantasy, nibitangaza. Abareba ntabwo bareba amatara gusa - bahura ninkuru ivugwa binyuze mukigenda, injyana, nibara. Ibipimo byamarangamutima nibyo bihindura urumuri mumiterere yumujyi.

Kwisi yose, ahantu henshi hacururizwa hamenyekana iki cyerekezo: amatara ntaba agishushanya gusa, ahubwo ni indimi zishushanya zikora abantu kandi zitanga ibintu bisangiwe.

2. Kuva i New York kugera Isi: Saks-Inspired Yerekana Hirya no Hino

Ingaruka yicyitegererezo cya Saks irashobora kugaragara kwisi yose. Byaba byarahumetswe cyangwa bitaziguye, ahantu henshi murwego rwohejuru hamwe nibiruhuko ubu birimo ibintu byingenzi biva muri formula ya Saks:

• Uburayi:Imijyi nka Strasbourg, Vienne, na Nuremberg yahinduye ibice byububiko byamateka ahantu hateganijwe kwizihiza iminsi mikuru, hifashishijwe urumuri rwerekana amashusho ya Noheri yibutsa ubuhanga bwa Saks.
• Aziya:Omotesando ya Tokiyo, Myeongdong ya Seoul, na Orchard Road yo muri Singapuru hagaragaramo urumuri rwerekana imiziki ku masoko no mu turere tw’ubucuruzi, akenshi bigahuzwa n'amajwi kandi bikajyana no kwiyamamaza.
• Uburasirazuba bwo hagati:Dubai na Abu Dhabi bakoresheje urukuta runini rwa LED pigiseli ku masoko yo guhaha meza mu minsi mikuru y'igihugu, bakurikiza uburyo bwa Saks bwo kubaka inkuru-yerekana amashusho.

Uku kwakirwa kwisi yose kwerekana ko uburyo bwa Saks butari umuco- cyangwa aho bugarukira. Igishushanyo mbonera cyacyo kirahinduka kandi kiringaniye, gihuza nikirere gitandukanye, amasoko, nubwubatsi.

3. Ibintu bitanu byimurwa byimiterere biva muri Saks ya formula

Igituma urumuri rwa Saks rwerekana kwisi yose ni imiterere ya modular. Kubakiriya ba B2B bategura imishinga yo kumurika ibiruhuko, ibi bintu bitanu byingenzi bitanga intangiriro ikomeye:

• Amatara ya Koreografiya:Amatara yagenwe neza neza no gukubita umuziki, gukora injyana no gutegereza. Iyi moderi irashobora gukoreshwa kumanika amatara, amatara yo mumaso, cyangwa imirongo yo hasi ya LED.
• Gushushanya Ikarita:Gusikana 3D byubatswe bituma urumuri rushyirwa muburyo bwubaka, birinda gushyira ahantu hatandukanye no kuzamura ubwumvikane.
• Kuvuga inkuru:Aho kwerekana imiterere yoroshye, igitaramo kivuga ibice bigaragara - “Urugendo rwa Santa,” “Umwamikazi w’urubura,” cyangwa “Amajyaruguru y’urumuri Adventure” - bizamura amarangamutima.
• Sisitemu yo kugenzura ubwenge:Igihe cyagenwe kuri / kuzimya porogaramu, gukora ibikorwa bizima, no guhuza imiziki-guhuza ibikorwa bifasha kugenzura-igihe no gukoresha ingufu.
• Gusangira Imibereho:Ibihe byoroshye bya Instagram, amafoto yo kwifotoza, cyangwa imbarutso isubiza ishishikariza abumva gufatanya gukora ibirimo no gukwirakwiza ibyerekanwa.

4. Amplifier yubukungu bwibiruhuko: Impamvu kumurika ari umutungo wingenzi

Saks ya Gatanu Yumucyo Yerekana ntabwo ari ugushiraho ibihangano gusa - ni umutungo wo kugaruka cyane. Imiterere yacyo itwara intego nyinshi zubucuruzi icyarimwe:

• Kwihuta kw'imodoka:Abashyitsi baraterana bakagumaho igihe kirekire, bakazamura ibicuruzwa kumaduka na resitora biri hafi.
• Ingaruka zo Kugwiza Itangazamakuru:Buri mwaka, imbuga nkoranyambaga, amashusho yerekana amashusho, hamwe n’ibinyamakuru bitanga Saks imbaraga za virusi - nta matangazo yishyuwe.
• Kugumana Ibicuruzwa Binyuze mu Marangamutima:Igitaramo cyubaka amarangamutima hamwe nabashyitsi. Abantu bahuza umunezero, ubumaji, nibirori hamwe nahantu nyaburanga.

Izi mbaraga zashishikarije uturere twubucuruzi kwisi yose gushora imari muriyoingamba zo kumurika ibiruhuko, kubafata nkabashoferi binjiza aho gukoresha ibihe byigihe.

5. Uburyo abakiriya ba B2B bashobora gukoresha icyitegererezo cya Saks mumishinga yabo

Kubateza imbere imitungo itimukanwa, abakora ibigo byubucuruzi, cyangwa abategura ibirori bya komini, ikibazo ni iki: nigute ushobora kuzana uburambe bwa Saks aho uherereye?

Dore uko HOYECHI - ukora umwuga wo gukora ibiruhuko byoroheje - bifasha kuzana iyerekwa mubuzima:

• Icyiciro Igishushanyo:Abahanzi bacu ba 3D biga ibishushanyo mbonera hamwe nimbuga za site kugirango bashushanye imiterere yumucyo uhuza nimiterere yinyubako.
• Icyiciro cy'umusaruro:Dukora ibikoresho byo kumurika modular - kuva kuri progaramu ya pigiseli ya pigiseli kugeza kuri LED shelegi - bikwiranye nikirere cyo hanze no gukora igihe kirekire.
• Icyiciro cyo kugenzura:Dutanga DMX, Artnet, cyangwa SPI ishingiye kuri sisitemu yo kugenzura ituma guhuza umuziki, guhinduranya kure, hamwe n'ingaruka zishingiye kuri zone.
• Icyiciro cy'ibirimo:Itsinda ryacu ryo guhanga rifasha inyandiko yibiruhuko-insanganyamatsiko yerekana amashusho gukinirwa kumurongo.
• Icyiciro cyo Kwicwa:Dutanga ubuyobozi burambuye, amahugurwa ya videwo, cyangwa ndetse no mumatsinda yo kwishyiriraho kugirango tumenye neza umushinga urangiye.

Hamwe ningamba nziza hamwe nuwabitanze, ahantu hose hacururizwa harashobora gutanga ubunararibonye bwamatara ya Saks - imwe iba umukono wumujyi mugihe cyibiruhuko.

6. Umwanzuro: Kubaka ejo hazaza h'urumuri rw'ibirori

UwitekaSaks Umuhanda wa gatanu Mucyo Yerekana New Yorkni ibirenze - ni filozofiya yo gushushanya. Irerekana ko urumuri rushobora kuba ubuhanzi, gukorana, amarangamutima, nubucuruzi icyarimwe.

Mugihe imijyi yisi ikomeje gushyira imbere ubunararibonye bwubukungu nubukungu bwijoro, gushyiramo urumuri rwibiruhuko bizahinduka urufatiro rwibikorwa rusange. Icyitegererezo cya Saks gitanga igishushanyo mbonera cyerekana intsinzi nini: impirimbanyi yo guhanga amashusho, ubujyakuzimu bwimbitse, hamwe na tekinike.

Kubakiriya ba B2B biteguye gushora imari muburambe bwo kumurika, ubutumwa burasobanutse: amatara yibiruhuko ntakiri imitako gusa - ni ibikoresho byingenzi byo kumenyekanisha imijyi, kumva amarangamutima, no kuzamuka mubukungu. Tangira uhumekewe. Kora ubuhanga. Shiraho umujyi wawe “inkuru yoroheje.”

Ibibazo Bikunze Kubazwa (Ibibazo)

Q1: Imiterere yo kumurika Saks irashobora gukorera inyubako hanze ya New York?

Yego. Ikoranabuhanga ryibanze - gushushanya ibice, kugenzura imiziki ya LED, hamwe no gushushanya urumuri - birashobora guhuzwa n’amasoko, amahoteri, ibibuga byindege, cyangwa inyubako za leta ku isi.

Q2: Ni ayahe makuru nkwiye gutanga kugirango ntangire umushinga wo kumurika?

Uzakenera gusangira ibipimo byinyubako, amafoto yimiterere, kuboneka kwamashanyarazi, ibyifuzo byinsanganyamatsiko, hamwe nigihe wifuza umushinga. Ikipe yacu izashiraho igisubizo kiboneye.

Q3: Umusaruro no gutanga bifata igihe kingana iki?

Ugereranije, umushinga uciriritse kugeza munini utwara ibyumweru 8-12 uhereye kubishushanyo mbonera. Ibicuruzwa byihuse birashoboka bitewe nurwego.

Q4: Birashoboka gukora igitaramo nkiki hanze yigihe cya Noheri?

Rwose. Igitekerezo cya Saks gikora neza umwaka mushya wimboneko z'ukwezi, iminsi mikuru y'igihugu, iminsi mikuru, cyangwa ibirori byibanze.

Q5: Ni ubuhe bufasha nyuma yo kwishyiriraho utanga?

Dutanga ubufasha bwa porogaramu ya kure, ibikoresho byamahugurwa kubakozi baho, hamwe nabatekinisiye batabishaka gusura kurubuga. Sisitemu yagenewe gutekana, bisaba gucunga umunsi-ku-munsi.