I-Saks Fifth Avenue Light Show eNew York (2)

Ugqozi Lomhlaba Wonke: Indlela i-Saks Fifth Avenue Light ebonisa ngayo iNew York Shapes Commercial Lighting Design Emhlabeni Wonke

Emnothweni wanamuhla wamaholide onokuncintisana okukhulu, imibukiso embalwa yesizini yenza ukunakwa komhlaba wonke nokutuseka ukuthiI-Saks Fifth Avenue Light Show eNew Yorkkwenza. Ubusika ngabunye, umthengisi oyisakhiwo sodumo wase-Manhattan uguqula isakhiwo sakhe esingokomlando sibe umbukwane wezibani ezivumelanisiwe nomculo, enikeza ukulandisa okubonakalayo okuhlanganisa ubuhlakani bobuchwepheshe nokujula kwemizwelo. Kodwa ngaphezu kwesikhalo sawo sobuhle, lo mbukiso usuphenduke ireferensi enamandla yabathuthukisi bezentengiselwano, abasebenza ezitolo ezinkulu, abahleli basemadolobheni, nabakhiqizi bokukhanyisa emhlabeni jikelele.

Lesi sihloko sihlola ukuthi imodeli yombukiso okhanyayo we-Saks ikuthonya kanjani ukufakwa kwezibani zamaholide omhlaba. Kusukela ekuqondisweni kobuciko kuya ekuhlanganisweni kobuchwepheshe kanye nokusebenzisana kokumaketha, iveza umqondo wokuklama ophindaphindekayo amaklayenti e-B2B angakwazi ukuwujwayela ezindaweni ezihlukahlukene namasiko.

1. Ukukhanya Njengolimi Oluxoxa Indaba, Hhayi Nje Ukuhlobisa

Ukukhanyisa kwamaholide kudlulele ngale kokuhlobisa okulula. Esikhathini esidlule, izibani zemikhosi zazisetshenziselwa ukuchaza izakhiwo noma ukuhlobisa izihlahla. Namuhla, angamathuluzi okulandisa aveza imizwa, amema ukubamba iqhaza, futhi adale okuhlangenwe nakho komkhiqizo okugxilile.

I-Saks Fifth Avenue Light Show iyisibonelo salokhu kuguquka. Izibani zidansa emculweni oqoshwe ngokucophelela, zidala izigcawu zenjabulo, amaphupho, nezimangaliso. Umbukeli akagcini nje ngokubuka izibani — uhlangabezana nendaba exoxwa ngokunyakaza, isigqi, nangombala. Lesi sici somzwelo yisona esiphendula umbukiso okhanyayo ube ubunikazi besizini bedolobha.

Emhlabeni jikelele, izindawo zokuthengisa eziningi ziyawubona lo mkhuba: izibani azisewona ukuhlobisa okwenziwayo, kodwa izilimi zokuklama ezisebenzayo ezibandakanya abantu futhi zikhiqize okuqukethwe okwabelwanayo.

2. Ukusuka eNew York ukuya Emhlabeni Wonke: Imibukiso Ephefumulelwe Saks Around the Globe

Umthelela wemodeli ye-Saks ungabonakala emhlabeni wonke. Kungakhathaliseki ukuthi kugqugquzelwe ngokuqondile noma kuthonywe ngokungaqondile, izindawo eziningi ezisezingeni eliphezulu nemicimbi yamaholide manje ihlanganisa izici ezibalulekile ezivela kufomula ye-Saks:

• I-Europe:Amadolobha afana ne-Strasbourg, i-Vienna, ne-Nuremberg aguqule ama-facade ezakhiwo zomlando abe izindawo zemikhosi, esebenzisa imibukiso yokukhanya egqwayizayo ukuze axoxele izindaba zikaKhisimusi okusikhumbuza amasu ka-Saks.
• E-Asia:I-Omotesando yase-Tokyo, i-Myeongdong yaseSeoul, kanye ne-Orchard Road yase-Singapore zifaka izibonisi zokukhanya zomculo eziyinkimbinkimbi ezitolo ezinkulu nasezifundeni zokuthenga, ngokuvamile ezivumelaniswa namaculo futhi ahlanganiswe nemikhankaso yomkhiqizo.
• Emaphakathi Mpumalanga:I-Dubai ne-Abu Dhabi zisebenzisa izindonga ezinkulu zamaphikseli e-LED ezindaweni zokuthenga eziwubukhazikhazi ngamaholide ezwe, zamukela indlela yama-Saks yokuxoxa izindaba ezibonakalayo ezihlanganiswe nesakhiwo.

Lokhu kwamukelwa komhlaba wonke kufakazela ukuthi indlela ye-Saks ayiyona isiko-noma ibophezelekile endaweni. Ukwakheka kwayo okunengqondo kuyashintshashintsha futhi kuyanwebeka, kuvumelana nezimo zezulu ezihlukahlukene, izimakethe, nezinhlobo zezakhiwo.

3. Amamodeli Edizayini Eshintshayo Amahlanu asuka kuFomula ye-Saks

Okwenza umbukiso wokukhanya wakwa-Saks uhambisane nomhlaba wonke ukwakheka kwawo okumodulayo. Kumakhasimende e-B2B ahlela amaphrojekthi wokukhanyisa eholidini ngokwezifiso, lezi zingxenye ezinhlanu ezibalulekile zinikeza isiqalo esinamandla:

• Ukukhanyisa Kwe-Choreographed:Izibani zibekwe isikhathi esinembile kumabhithi omculo, okwenza isigqi nokulindela. Le modeli ingasetshenziswa kuma-chandelier alengayo, izibani ze-facade, noma imichilo ye-LED yezinga eliphansi.
• Imephu ye-facade:Ukuskena kwezakhiwo ze-3D kuvumela ukukhanya ukuthi kushunyekwe ngokwemvelo ezicini zokwakha, ukugwema ukubekwa okungahlangani kanye nokuthuthukisa ukuvumelana okubonakalayo.
• Ukuxoxa Indaba Enesihloko:Esikhundleni samaphethini alula, umbukiso ulandisa iziqephu ezibukwayo - "Uhambo LukaSanta," "Indlovukazi Yeqhwa," noma "I-Northern Lights Adventure" - ephakamisa ukuzibandakanya kwemizwa.
• Amasistimu Okulawula Okuhlakaniphile:Izinhlelo ezivulwe/zivaliwe, ukuguqula ukusebenza okubukhoma, nokuhlanganiswa kokuvumelanisa umculo kunika amandla ukulawula kwesikhathi sangempela kanye nokusebenza kahle kwamandla.
• Izimbangela Zokwabelana Komphakathi:Izikhathi ze-Instagrammable, amafreyimu wesithombe ozishuthe sona, noma izingqalabutho eziphendulayo zikhuthaza izethameli ukuthi zenze ndawonye okuqukethwe futhi zisakaze ukufinyelela kombukiso.

4. Isikhulisi Somnotho Wamaholide: Kungani Ukukhanyisa Kuyimpahla Yamasu

I-Saks Fifth Avenue Light Show ayikona nje ukufaka ubuciko — iyimpahla yokuthengisa enembuyiselo ephezulu. Isakhiwo sayo siqhuba izinjongo zebhizinisi eziningi ngasikhathi sinye:

• Ukusheshiswa Kwethrafikhi Yezinyawo:Izivakashi ziyabuthana futhi zihlale isikhathi eside, zithuthukisa ukuthengiswa kwezitolo nezindawo zokudlela eziseduze.
• Umphumela Wokuphindaphinda Kwemidiya:Minyaka yonke, izindaba ezinkundleni zokuxhumana, amavidiyo akhuthazayo, kanye nokusakazwa kwabezindaba kunikeza i-Saks umfutho omkhulu - ngaphandle kwezikhangiso ezikhokhelwayo.
• Ukugcinwa Kwebhrendi Ngokuzwela:Umbukiso wakha izibopho ezingokomzwelo nezivakashi. Abantu bahlobanisa injabulo, umlingo, nomgubho nakho kokubili indawo kanye nomkhiqizo ngokwawo.

Lawa ma-dynamics akhuthaze izifunda zezentengiselwano emhlabeni wonke ukuthi ziphinde zitshale imali yazoamasu okukhanyisa iholide, iwathathe njengezindleko zemali engenayo esikhundleni sezindleko zesizini.

5. Indlela Amaklayenti E-B2B Angasebenzisa Ngayo Imodeli Ye-Saks Kumaphrojekthi Awo

Konjiniyela bezindlu ezithengiswayo, o-opharetha besikhungo sezitolo, noma abahleli bemicimbi kamasipala, umbuzo uwukuthi: ungaletha kanjani ulwazi lwe-Saks endaweni yakho siqu?

Nansi indlela i-HOYECHI - umkhiqizi ochwepheshile wokufakwa kwezibani zeholide - isiza kanjani ukwenza lo mbono uphile:

• Isiteji sokuklama:Amaciko ethu e-3D afunda imidwebo yezakhiwo nezakhiwo zesayithi ukuze adizayine izakhiwo ezikhanyayo ezihlangana nohlamvu lwesakhiwo.
• Isiteji Sokukhiqiza:Senza izinto zokukhanyisa ze-modular - kusukela kumashubhu e-pixel ahlelekayo kuya kumakhekheba eqhwa e-LED - afanelekela isimo sezulu sangaphandle nokusebenza kwesikhathi eside.
• Isiteji sokulawula:Sihlinzeka ngezinhlelo zokulawula ezisekelwe ku-DMX, i-Artnet, noma ze-SPI ezivumela ukuvumelanisa umculo, ukulungisa okukude, nemiphumela esuselwe endaweni.
• Isiteji sokuqukethwe:Ithimba lethu lobuciko lisiza izindaba ezibukwayo ezinetimu yeholide yeskripthi ukuthi zidlalwe kuwo wonke umbukiso wokukhanyisa.
• Isiteji Sokwenza:Sinikeza imihlahlandlela enemininingwane, ukuqeqeshwa kwevidiyo, noma amaqembu okufaka endaweni ukuze siqinisekise ukuqedwa kwephrojekthi okushelelayo.

Ngesu elilungile nomnikezeli, noma iyiphi indawo yentengiso ingaletha ukuzizwisa kokukhanyisa kwesitayela se-Saks — okuba isiginesha yedolobha ngesikhathi samaholide.

6. Isiphetho: Ukwakha Ikusasa Lemibukiso Yokukhanya Kwemikhosi

II-Saks Fifth Avenue Light Show eNew Yorkingaphezu kokubukwa — kuyifilosofi yokuklama. Kufakazela ukuthi ukukhanya kungaba ubuciko, ukusebenzisana, imizwa, kanye nokuthengisa konke ngesikhathi esisodwa.

Njengoba amadolobha omhlaba eqhubeka nokubeka eqhulwini ukwenziwa kwezindawo kokuhlangenwe nakho kanye nomnotho wasebusuku, ukufakwa kwezibani zamaholide kuzoba amatshe ayisisekelo okuxhumana nomphakathi. Imodeli ye-Saks inikezela ngepulani yempumelelo ekhulayo: ibhalansi yokudala okubonakalayo, ukujula kokulandisa, nokunemba kobuchwepheshe.

Kumakhasimende e-B2B alungele ukutshala imali ekuzizwiseni kokukhanyisa okugxilile, umlayezo ucacile: izibani zamaholide aziseyona imihlobiso nje kuphela - zingamathuluzi amasu okufaka uphawu emadolobheni, ukuduma kwemizwa, nokukhula komnotho. Qala ngogqozi. Yenza ngobuchwepheshe. Dala “indaba elula” yedolobha lakho.

Imibuzo Evame Ukubuzwa (FAQ)

Q1: Ingabe ifomethi yokukhanyisa yakwa-Saks ingasebenza ezakhiweni ezingaphandle kwe-New York?

Yebo. Ubuchwepheshe obuyisisekelo - imephu ye-facade, izilawuli ze-LED ezivunyelaniswe ngomculo, kanye nedizayini yokukhanya eyimojula - ingashintshwa ibe yizitolo ezinkulu, amahhotela, izikhumulo zezindiza, noma izakhiwo zikahulumeni emhlabeni jikelele.

Q2: Yiluphi ulwazi okufanele ngilunikeze ukuze ngiqale iphrojekthi yokukhanyisa ngokwezifiso?

Uzodinga ukwabelana ngobukhulu bebhilidi lakho, izithombe zesakhiwo, ukutholakala kukagesi, okuncamelayo kwetimu, nomugqa wesikhathi wephrojekthi owufunayo. Ithimba lethu lizodala isixazululo esenziwe ngendlela efanele.

Q3: Ukukhiqiza nokulethwa kuthatha isikhathi esingakanani?

Ngokwesilinganiso, iphrojekthi ephakathi kuya kwenkulu ithatha amaviki angu-8-12 ukusuka ekwakhiweni kuya ekuthunyelweni. Ama-oda asheshayo ayenzeka kuye ngobubanzi.

Q4: Ingabe kungenzeka ukudala umbukiso onjalo ngaphandle kwenkathi kaKhisimusi?

Nakanjani. Umqondo we-Saks usebenza kahle ngokulinganayo kuNyaka Omusha Wenyanga, amaholide kazwelonke, amafestivali asentwasahlobo, noma imicimbi yomkhiqizo enetimu.

I-Q5: Yiluphi usizo olunikezayo ngemva kokufaka?

Sihlinzeka ngosizo lohlelo olukude, izinto zokuqeqesha zabasebenzi bendawo, nokuvakasha kochwepheshe okungakhethwa kukho ukuze kulungiswe esizeni. Amasistimu akhelwe ukuzinza, adinga ukuphathwa okuncane kwansuku zonke.