Indlela iiLantern zeFestival ezinceda ngayo iiBrands ukudala amava e-IP anzulu

Indlela iiLantern zeFestival ezinceda ngayo iiBrands ukudala amava e-IP anzulu

Kwintengiso yeziganeko zanamhlanje kunye nokukhuthaza izixeko, apho "amandla eendawo" kunye "namanqaku enkumbulo" kugxininiswa ngakumbi,izibane ezinkulu ezinemixholo emikhuluziye zaphuhla ngaphaya kwemihombiso nje kuphela. Ziye zaba lulwimi olubonakalayo olubalulekileyo oludibanisa iimpawu nabaphulaphuli bazo. I-HOYECHI igxile kwizisombululo zezibane ezenziwe ngokwezifiso ezinceda iimpawu zorhwebo, iiprojekthi zikamasipala, kunye namaziko enkcubeko ukubalisa amabali eempawu, ukuqhuba ithrafikhi, kunye nokufaka nzulu ubuwena beempawu.

1. Ukusuka kwiiMpahla ukuya kwiiNdawo zokuBalisa iiBrand

Izibane zemveli ikakhulu zenza imo yemozulu, kodwa uyilo lwanamhlanje lugxininisa umxholo kunye nokuhlanganiswa kwe-IP:

• Iindawo zokuthengisa iivenkile ezinkulu zivula imiboniso yezibane okanye amava adibeneyo.
• Imiboniso yezibane zokhenketho ixelela iintsomi zasekuhlaleni okanye amabali okuqala.
• Izakhiwo zeminyhadala kamasipala zitshintsha ukusuka kwizibane ezipakishwe ndawonye ukuya kumava enkcubeko anzulu ebusuku.

Kwezi projekthi, uyilo lwezibane, imibala, ukusebenzisana, kunye nee-engile zeefoto zonke ziyinxalenye yesicwangciso sonxibelelwano lophawu.

2. Izitshixo ezineIsibaneIzicelo ze-IP yoLwakhiwo lweMveliso

1. Izibane zoLwandiso oluBonakalayo lweBrand

Faka izinto ezidumileyo zophawu (iilogo, iimascot, imibala ephambili) kuyilo lwezibane ukuze udale ukuqatshelwa okuqinileyo. Imizekelo ibandakanya iilogo zophawu olukhanyisiweyo lwe-3D kunye nezibane zeefoto zemascot ezisebenzisanayo, ezifanelekileyo kwiindawo zokuma okanye kwizigaba zeziganeko.

2. Izibane ezisebenzisanayo nezisasazekayo

Izibane ezibonisa ukukhanya okusebenza ngezwi, iindonga ezifuna ikhowudi ye-QR, kunye neziphumo ezidityaniswe ne-AR zonyusa ukubandakanyeka kwamacala amabini. Umzekelo, ukuskena ikhowudi kuvuselela isandi kunye nemiyalezo enophawu, okukhuthaza ukungena kweendwendwe kunye nokwabelana ngazo.

3. Izibane Ezibalisa Iimvakalelo

Yila imifanekiso ecacileyo ehambelana nemixholo yeeholide efana nethi “Love at Christmas,” “Midsummer Garden,” okanye “Stories Under the Lantern,” ufake amaxabiso eempawu ukuze uvuselele iimvakalelo.

4. Izibane Ezinesihloko Esifanayo

Sebenzisana nee-IPs ezidumileyo, inkcubeko yasekuhlaleni, okanye amagcisa ukwenza imiboniso yezibane ezilinganiselweyo, ezifana nothotho lwabalinganiswa beekhathuni okanye ukuhlanganiswa kweempawu ezibalulekileyo zesixeko, okuvelisa ukukhetheka kunye nokubakho kwentsholongwane.

3. Amandla angundoqo kaHOYECHI kwizibane ezenziwe ngokwezifiso zeBrand

• Ukwenziwa ngokwezifiso kweNkonzo epheleleyo:Ukususela kuphando lwesitayile sophawu kunye nokubalisa amabali ukuya kwimifanekiso yengcamango kunye nemizobo yokwakha—izisombululo ezifika kanye.
• Ukuhambelana okuqinileyo kwe-IP:Ixhasa iifilimu, ii-animation, inkcubeko yesixeko, kunye nokwenziwa ngokwezifiso komxholo we-mascot.
• Uyilo olujolise kwiMidiya yoLuntu:Gxila kwiindlela zeefoto kunye nokukwazi ukwabelana ngazo ukuze kwandiswe ukwabelana kwakhona kweziganeko kunye nengxoxo.
• Amandla okusebenza kwihlabathi liphela:Ukuthunyelwa kwamanye amazwe kunye nesikhokelo sokufakelwa kwindawo kuqinisekisa ukuhanjiswa kweprojekthi esemgangathweni ophezulu kwihlabathi liphela.

Imibuzo Ebuzwa Rhoqo (Imibuzo Ebuzwa Rhoqo)

Umbuzo 1: Ngaba izibane zingasetyenziselwa imisitho enxulumene nophawu lwentengiso?

A1: Ngokuqinisekileyo. Sidibanisa iinkqubo ezibonakalayo zebhrendi (iilogo, imibala, abalinganiswa) kwizibane kwaye sizitolike ngobuchule kunye nemixholo yeminyhadala okanye yesixeko ukuze sakhe imiboniso yebhrendi esebenzisana neyabelana ngayo nabantu.

Umbuzo 2: Ngaba izibane ezisebenzisanayo zifuna izixhobo ezongezelelweyo?

A2: Ezinye izinto ezisebenzisanayo ezifana nolawulo lwelizwi, ukuskena, okanye iiphaneli zokuchukumisa zifuna iisensa kunye neenkqubo zolawulo. Sinikezela ngeengcebiso zobugcisa kunye noqwalaselo olupheleleyo olusekelwe kwindawo kunye nohlahlo lwabiwo-mali.

Q3: Zeziphi iintlobo zezibane zefoto onokuzenza?

A3: Iifom eziqhelekileyo ziquka iindlela zokungena ezidityaniswe neelogo, ukufakwa kwemifanekiso esebenzisana nayo, iifreyimu zeefoto zezibane, kunye nee-shoots zeefoto ezisekelwe kwindawo. Zonke zingenziwa ngokwezifiso ngokwezixhobo, iziphumo zokukhanya, kunye nemizobo yee-selfies zabatyeleli kunye nokwabelana.

Umbuzo 4: Ngaba izibane zakho zifanelekile kwimicimbi yexesha elifutshane?

A4: Ewe. Izibane zethu zinemodeli, uyilo olulula ukuluhlanganisa ukuze lukhawuleze lusetwe kwaye luchithwe, zilungele ii-pop-ups, ii-brand tours, kunye neemarike ezinemixholo.

Umbuzo 5: Ngaba izibane zakho zingadibana nomxholo wedijithali?

A5: Ewe. Singayifaka i-AR recognition, i-light synchronization, ii-QR-code lottery, i-voice interactions, kunye nezinye ii-digital modules ukuze senze amava okukhanya angenamthungo kunye ne-operating loop.