Imurikagurisha ry'amatara rya Saks Fifth Avenue New York

Saks Fifth Avenue Light Show New York: Igihangano cy'ubuhanzi bw'urumuri rw'iminsi mikuru

Buri gihe cy'itumba, imiterere y'umuhanda wa Saks Fifth Avenue kuri Fifth Avenue ya New York ihinduka urwego rw'urumuri n'umuziki.Imurikagurisha ry'amatara rya Saks Fifth Avenue New YorkYahindutse ahantu harenze gukurura abantu mu bihe by'umwaka gusa - ni ikimenyetso cy'umuco, ikintu cy'ubuhanzi, n'igishushanyo mbonera cy'ubucuruzi ku turere tw'ubucuruzi ku isi yose.

Iyi nkuru irasuzuma ibintu by'ingenzi bya Saks Light Show, harimo imiterere yayo myiza, ishingiro rya tekiniki, ingaruka z'amarangamutima, n'ingaruka zayo ku mishinga y'amatara ku rwego rw'isi. Ku bakiriya ba B2B bashaka ibitekerezo byo gushyiraho amatara yihariye mu minsi mikuru, iyi nkuru itanga uburyo bwo gukora ubuhanzi n'ubucuruzi bushobora gukopwa.

1. Umwuka w'ibiruhuko by'Umujyi mu matara: Igisobanuro cy'umuco inyuma y'ikiganiro

Saks Fifth Avenue iri hagati y’ahantu nyaburanga cyane muri Manhattan, harimo Rockefeller Center na Cathedral ya Mutagatifu Patrick. Buri kwezi k’Ugushyingo, iduka rinini rigaragaza igitaramo cy’amatara gitangaje kirimo umuziki kandi gishingiye ku nyubako zacyo za Neo-Gothic. Icyatangiye ari kwamamaza ibicuruzwa byahindutse umuco ngarukamwaka ushingiye ku biranga Umujyi wa New York mu gihe cy’itumba.

Igitaramo cy'urumuri gifata amarangamutima y'iki gihe — ubushyuhe mu gihe cy'ubukonje, ibyishimo mu gihe cy'imihangayiko yo mu mujyi, n'umwanya wo kwizihiza hamwe. Ni ugutanga inkuru binyuze mu matara, bikagera kuri miliyoni z'abashyitsi, imiryango, n'abareba ikoranabuhanga ku isi yose.

2. Imiterere y'ikinamico cya Saks Light Show: Ikoranabuhanga n'Ubuhanzi bivanze

Inyuma y'isura yayo y'amayobera hari sisitemu yakozwe neza cyane ihuza amatara meza, guhuza umuziki, na porogaramu zo kuri interineti. Ikoranabuhanga rikurikira rituma Saks Fifth Avenue Light Show igaragara cyane:

• Ikarita y'urumuri rw'ubwubatsi:Abashushanya bashushanya imiterere y'urukuta rwose muri 3D, bemerera ibikoresho bya LED n'imiyoboro ya pixel gukurikirana imiterere y'inyubako zose. Ibi bituma habaho guhuza neza urumuri n'imiterere y'inyubako.
• Amatara ahuza umuziki:Hakoreshejwe protocole zo kugenzura DMX cyangwa SPI, urukurikirane rw'amatara rushyirwaho umurongo w'amajwi wateguwe kugira ngo habeho amashusho ahindagurika kandi yumvikana nk' "umukino woroheje wa ballet."
• Insanganyamatsiko z'insanganyamatsiko:Iki kiganiro kigabanyijemo ibice by'inkuru nka "Snowfall Dreams," "Santa's Parade," cyangwa "Frozen Castle," aho buri gice kivuga inkuru yihariye y'ibiruhuko. Izi module zishobora kongera gukoreshwa kandi zigakoreshwa n'abandi bakiriya n'ahandi hantu.
• Uburyo bwo kugenzura bwa kure:Sisitemu z'amatara zicungwa binyuze mu buryo bwo gushyira amashusho mu bicu, bigatuma habaho gahunda, gutunganya amashusho mu buryo bw'imbonankubone, no kugenzura ingufu - ni ingenzi mu gushyiraho amashusho mu gihe kirekire.

3. Amarangamutima agaragara ahuye n'agaciro k'ubucuruzi: Ingaruka z'ubucuruzi bw'ibitaramo by'urumuri

Imurikagurisha rya Saks Light si ikintu cy’amashusho gusa — ni igikoresho gikomeye cyo kwamamaza gitanga amarangamutima. Nk’uko inama y’ubukerarugendo ya NYC ibivuga, abantu barenga miliyoni 5 basura Fifth Avenue mu gihe cy’iminsi mikuru, aho imurikagurisha rya Saks ari kimwe mu bintu bikurura abantu benshi. Uku kunyura kw’abanyamaguru bihindura inyungu mu bukungu:

• Kongera ubwiyongere bw'ibicuruzwa mu bucuruzi:Ubwinshi bw'igihe abakiriya bamara mu kazi butuma amafaranga menshi yo guhaha, kurya no kwakira abashyitsi akoreshwa.
• Itangazamakuru ku Isi:Amafoto n'amashusho by'ikiganiro bisangizwa ku mbuga nkoranyambaga, bikongera ubwinshi bw'ibirango no kugaragara neza mu mijyi.
• Kongera Indangamuntu y'Ikirango:Saks akoresha uburyo bw'urumuri kugira ngo agaragaze indangagaciro z'ubwiza, ibitangaza, n'ibirori - imico ikora ku mutima abakiriya bayo.

Muri make, imurikagurisha ry’ibiruhuko rishobora kuba moteri y’ubukungu ngarukamwaka iyo rihujwe n’inkuru nziza n’ishyirwa mu bikorwa rya tekiniki.

4. Icyitegererezo Gishobora Gukopwa: Icyo Indi Mishinga Ishobora Kwigira kuri Saks

Nubwo Saks Fifth Avenue ifite ibyiza byihariye mu bwubatsi n'ikirango, amahame y'ingenzi mu gushushanya urumuri rwayo ashobora gukoreshwa ku isi yose. Imishinga izungukira kuri ubu buryo irimo:

• Imbere mu maduka hakenewe kwerekanwa ibintu bitandukanye mu gihe cy'umwaka
• Amazu yo mu mijyi arategura ibirori by'itumba mu mujyi wose
• Amahoteli meza agamije kwakira abashyitsi benshi
• Pariki ndangamuco n'ahantu nyaburanga hibandwa ku bukerarugendo bwa nijoro

HOYECHI, ​​ikigo cy’inzobere mu gukora amatara yo mu minsi mikuru, cyihariye mu kwigana ubunararibonye nk’ubwo binyuze mu gushyiraho LED zakozwe ku buryo bwihariye, guhuza amatara n’inyubako, n’ibishushanyo by’amatara bishobora gushyirwa mu buryo bujyanye n’ibyo buri hantu hakenewe.

5. Kubaka Ubunararibonye Bwawe bwa Saks: Ibisubizo by'Amatara ya B2B

Ku bakiriya b'ubucuruzi bashaka gukora ubunararibonye nk'ubwo bwo kwerekana urumuri, guhitamo umutanga serivisi ukwiye ni ingenzi. HOYECHI itanga serivisi z'amasaha yose, harimo:

• Igishushanyo mbonera cyihariye:Ishusho ya 3D n'amatara ajyanye n'imiterere y'aho hantu hashingiwe ku miterere y'aho hantu
• Sisitemu zo Kugenzura Ubwenge:Imiyoboro ya DMX, SPI, na Artnet ishobora gutegurwa
• Umusaruro n'ibicuruzwa:Ibice by'urumuri bya modular byoherezwa ku isi yose hamwe n'amabwiriza yo gushyiraho cyangwa inkunga yo kubishyiraho aho biri
• Ibikubiye mu nsanganyamatsiko:Ubufasha mu gutegura inyandiko n'amashusho agaragaza ikirango cy'umukiriya cyangwa umuco we.

Byaba ari ahantu hagenewe guhaha mu buryo bw'akataraboneka, ahantu hagenewe leta cyangwa pariki y'ahantu nyaburanga, igitaramo cya Saks gishobora kuba ahantu nyaburanga ho gukurura abantu mu biruhuko.

6. Umwanzuro: Birenze Amatara — Igishushanyo mbonera cyo kugaragaza umuco mu biruhuko

ItsindaUmuhanda wa Gatanu wa SaksImurikagurisha ry'urumuriNew YorkNi urugero rufatika rw'ukuntu umucyo, iyo ukozwe neza, urenga imitako. Uba umuhuza w'amarangamutima, urumuri rw'umuco, n'ingamba z'ubucuruzi.

Mu gihe imijyi n'ahantu hakorerwa ubucuruzi bihatanira kwita ku bantu no kubatwara amaguru mu gihe cy'iminsi mikuru, gushora imari mu bitaramo by'amatara ntibikiri ikintu cy'agaciro - ni ngombwa kumenyekanisha ikirango. Inkuru nziza ni uko: ubuhanga bwa Saks bushobora guhindurwa, guhindurwa, no kongera gukoreshwa. Icyo ukeneye gusa ni umufatanyabikorwa ukwiye n'icyerekezo cyo kumurika.

Ibibazo Bikunze Kubazwa (Ibibazo Bikunze Kubazwa)

Q1: Ese tekiniki z'amatara zikoreshwa muri Saks zishobora gukoreshwa ku zindi nyubako?
Yego. Nubwo inyubako ya Saks ifite imiterere yihariye, ikoranabuhanga rikoreshwa muri iyo nyubako - nko gukora ibishushanyo mbonera bya 3D, porogaramu ya LED, no guhuza umuziki - rishobora gukoreshwa mu nyubako zitandukanye.

Q2: Ni ayahe makuru ngomba gutanga ku mushinga w'amatara yihariye?
Abakiriya bagomba gusangira ingano y'inyubako, ibishushanyo by'inyubako, ibyo abantu bakunda kuzirikana ku minsi mikuru, n'igihe cyo kuyishyiraho. Kuva aho, itsinda ryacu ry'abahanga mu by'ubugeni rizatanga igitekerezo cy'urumuri rujyanye n'ahantu runaka.

Q3: Bitwara igihe kingana iki kugira ngo umushinga nk'uyu ushyirwe mu bikorwa?
Ingendo zisanzwe zo gukora zigira ibyumweru 8 kugeza kuri 12, harimo igishushanyo mbonera, gukora, gupima no gutanga. Gutumiza byihuse bishobora kuboneka bitewe n'ubugoranye.

Q4: Ese nshobora gukora igitaramo nk'iki ku minsi mikuru itari iya Noheli?
Nibyo rwose. Nubwo igitaramo cya Saks gifite insanganyamatsiko ijyanye na Noheli, imiterere imwe ishobora guhindurwa ku munsi mukuru w'Ubunani, umunsi w'abakundana, umunsi wa Halloween, cyangwa iminsi mikuru y'umuco yo mu gace runaka hamwe n'uburyo bwo kugitunganya.

Q5: Ese ibikorwa byo kubungabunga bikomeje birakenewe?
Sisitemu zacu za modular zagenewe gukora iminsi 45-60. Dutanga ubufasha mu ikoranabuhanga rya kure, ibikoresho by'amahugurwa, ndetse n'ingendo zo kubungabunga kugira ngo imikorere igende neza.