Saks Fifth Avenue Light Show New York (2)

Global Inspiration: Momwe Saks Fifth Avenue Light Ikuwonetsera New York Shapes Commercial Lighting Design Padziko Lonse

M'nyengo yamasiku ano yomwe ili ndi mpikisano woopsa wa tchuthi, ziwonetsero zochepa zomwe zimachititsa chidwi padziko lonse lapansi ndi zomwe zimachititsa chidwi kutiSaks Fifth Avenue Light Show New Yorkamachita. Nthawi iliyonse yozizira, wogulitsa wamatsenga wa Manhattan amasintha nyumba yake yakale kukhala chiwonetsero chamagetsi olumikizana ndi nyimbo, ndikupereka nkhani zowoneka bwino zomwe zimaphatikiza luso laukadaulo ndi kuzama kwamalingaliro. Koma kupitilira kukongola kwake, chiwonetserochi chakhala chiwongolero champhamvu kwa opanga malonda, ogwira ntchito m'misika, okonza mizinda, ndi opanga zowunikira padziko lonse lapansi.

Nkhaniyi ikuwunika momwe chiwonetsero cha Saks light show chikukhudzira makhazikitsidwe owunikira padziko lonse lapansi patchuthi. Kuchokera pakupanga luso mpaka kuphatikizika kwaukadaulo ndi mgwirizano wamalonda, imapereka malingaliro osinthika omwe makasitomala a B2B amatha kusintha m'malo ndi zikhalidwe zosiyanasiyana.

1. Kuwala Monga Chinenero Chofotokozera Nthano, Osati Kukongoletsa Kokha

Kuunikira patchuthi kwadutsa kuposa kukongoletsa kophweka. M'mbuyomu, nyali zachikondwerero zinkagwiritsidwa ntchito kufotokoza nyumba kapena kukongoletsa mitengo. Masiku ano, ndi zida zofotokozera zomwe zimawonetsa kutengeka mtima, kuyitanitsa kutenga nawo mbali, ndikupanga zochitika zamtundu wozama.

Saks Fifth Avenue Light Show ikuchitira chitsanzo ichi. Magetsi amavina nyimbo zojambulidwa mosamalitsa, kupanga zithunzi zachisangalalo, zongopeka, ndi zodabwitsa. Wowonerera samangoyang'ana magetsi - akukumana ndi nkhani yomwe imanenedwa kudzera mumayendedwe, nyimbo, ndi mtundu. Kutengeka maganizo kumeneku ndi komwe kumapangitsa kuti chiwonetserochi chikhale chodziwika bwino mzindawo.

Padziko lonse lapansi, malo ochulukirapo amalonda akuzindikira izi: magetsi salinso zokongoletsera, koma zilankhulo zopanga zomwe zimapangitsa anthu kugawana nawo.

2. Kuchokera ku New York Kupita Padziko Lonse: Saks-Inspired Shows Around the Globe

Zotsatira za chitsanzo cha Saks zitha kuwoneka padziko lonse lapansi. Kaya ndi zowuziridwa mwachindunji kapena mosagwirizana, malo ambiri apamwamba komanso zochitika zatchuthi tsopano zikuphatikiza zinthu zofunika kwambiri kuchokera munjira ya Saks:

• Europe:Mizinda ngati Strasbourg, Vienna, ndi Nuremberg yasintha nyumba zakale kukhala malo owonetserako zikondwerero, pogwiritsa ntchito makanema ojambula kuti afotokoze nkhani za Khrisimasi zomwe zimakumbutsa njira za Saks.
• Asia:Omotesando ya ku Tokyo, Myeongdong ya Seoul, ndi Orchard Road ya ku Singapore imakhala ndi zowonetsera zanyimbo zowoneka bwino m'malo akuluakulu ndi malo ogulitsira, zomwe nthawi zambiri zimagwirizanitsidwa ndi nyimbo zomveka komanso zomangika ku kampeni yamtundu.
• Kuulaya:Dubai ndi Abu Dhabi amayika makoma akulu akulu a pixel a LED m'malo ogulitsira apamwamba atchuthi, kutengera njira ya Saks yofotokozera nkhani zowoneka bwino.

Kutengera kwapadziko lonse uku kumatsimikizira kuti njira ya Saks sichiri chikhalidwe kapena malo. Kapangidwe kake ndi kosinthika komanso kosinthika, kogwirizana ndi nyengo zosiyanasiyana, misika, ndi mitundu yomanga.

3. Zitsanzo Zosanu Zosanulika Zochokera ku Saks Formula

Chomwe chimapangitsa kuwala kwa Saks kukhala kofunikira kwambiri padziko lonse lapansi ndi mawonekedwe ake osinthika. Kwa makasitomala a B2B omwe akukonzekera ntchito zowunikira patchuthi, zigawo zisanu zazikuluzikuluzi zimapereka poyambira mwamphamvu:

• Kuwala kwa Choreographed:Kuwala kumayikidwa nthawi yake ndi kumveka kwa nyimbo, kumapangitsa kuti anthu aziyembekezera. Chitsanzochi chingagwiritsidwe ntchito pazitsulo zolendewera, nyali zapa facade, kapena mizere yapansi ya LED.
• Mapu a Facade:Kusanthula komanga kwa 3D kumapangitsa kuti kuyatsa kulowetsedwe mwachilengedwe muzomangamanga, kupewa kuyika kosagwirizana komanso kupititsa patsogolo kulumikizana.
• Kufotokozera Nkhani:M'malo mwa mawonekedwe osavuta, chiwonetserochi chimafotokoza zochitika - "Ulendo wa Santa," "Mfumukazi Yachipale chofewa," kapena "Northern Lights Adventure" - zomwe zimakweza kutengeka maganizo.
• Smart Control Systems:Mapulogalamu okhala ndi nthawi yotsegula/yozimitsa, kusinthasintha kwa magwiridwe antchito, ndikuphatikizana ndi nyimbo kumathandizira kuwongolera nthawi yeniyeni komanso kugwiritsa ntchito mphamvu.
• Zoyambitsa Zogawana Pagulu:Nthawi za Instagrammable, mafelemu a selfie, kapena zoyambitsa zomvera zimalimbikitsa omvera kuti agwirizane kupanga zomwe zili ndikufalitsa zomwe zikuwonetsedwa.

4. The Amplifier of Holiday Economy: Chifukwa Chake Kuunikira Ndikofunikira Kwambiri

Saks Fifth Avenue Light Show sikungoyika luso chabe - ndi malonda obweza kwambiri. Kapangidwe kake kamakhala ndi zolinga zingapo zamabizinesi nthawi imodzi:

• Kuthamangitsa Magalimoto Apansi:Alendo amasonkhana ndikukhala nthawi yayitali, kukulitsa malonda a masitolo ndi malo odyera pafupi.
• Media Multiplier Effect:Chaka chilichonse, nkhani zapa TV, makanema olimbikitsa, komanso kufalitsa nkhani zimapatsa Saks mphamvu - popanda zotsatsa zolipira.
• Kusunga Brand Kupyolera mu Kutengeka:Chiwonetserocho chimamanga maubwenzi okhudzidwa ndi alendo. Anthu amaphatikiza chisangalalo, matsenga, ndi chikondwerero ndi malo komanso mtundu womwewo.

Zosinthazi zalimbikitsa zigawo zamalonda padziko lonse lapansi kuti zikhazikitsenso ndalama zawonjira zowunikira za tchuthi, kuwaona ngati oyendetsa ndalama m'malo mongowononga ndalama zanyengo.

5. Momwe Makasitomala a B2B Angagwiritsire Ntchito Chitsanzo cha Saks Pazochita Zawo Zomwe

Kwa omanga nyumba, ogulitsa malo ogulitsira, kapena okonza zochitika zamatauni, funso ndilakuti: mungabweretse bwanji zochitika za Saks pamalo anu?

Umu ndi momwe HOYECHI - wopanga makina opangira magetsi a tchuthi - amathandizira kuti masomphenyawa akhale amoyo:

• Gawo Lamapangidwe:Ojambula athu a 3D amaphunzira zojambula ndi makonzedwe a malo kuti apange masanjidwe a kuwala omwe amagwirizana ndi mawonekedwe a nyumbayi.
• Gawo Lopanga:Timapanga zopangira zowunikira - kuchokera ku machubu a pixel osinthika kupita ku matalala a chipale chofewa a LED - oyenera nyengo yakunja komanso kugwira ntchito kwanthawi yayitali.
• Control Stage:Timapereka makina owongolera a DMX, Artnet, kapena SPI omwe amathandizira kulumikizana kwa nyimbo, kusintha kwakutali, ndi zotsatira zotengera madera.
• Gawo lazinthu:Gulu lathu lopanga zimathandizira kuti nkhani zowonera zatchuthi zatchuthi zisewedwe pawonetsero.
• Gawo Lachiwonetsero:Timapereka maupangiri atsatanetsatane, maphunziro amakanema, kapenanso magulu oyika pamasamba kuti ntchitoyo ithe bwino.

Ndi njira yoyenera komanso ogulitsa, malo aliwonse ogulitsa amatha kupereka zowunikira zamtundu wa Saks - zomwe zimakhala siginecha yamzinda nthawi yatchuthi.

6. Kutsiliza: Kumanga Tsogolo la Ziwonetsero Zowala Zachikondwerero

TheSaks Fifth Avenue Light Show New Yorkndizoposa chiwonetsero - ndi nzeru zamapangidwe. Zimatsimikizira kuti kuwala kungakhale kwaluso, kuyanjana, kutengeka maganizo, ndi malonda nthawi imodzi.

Pamene mizinda yapadziko lonse lapansi ikupitilizabe kuyika patsogolo kupanga malo komanso chuma chausiku, kuyimitsidwa kwamagetsi patchuthi kudzakhala maziko achitetezo cha anthu. Mtundu wa Saks umapereka dongosolo lachipambano chowopsa: kulinganiza kwanzeru zowonera, kuzama kwa nkhani, komanso kulondola kwaukadaulo.

Kwa makasitomala a B2B omwe ali okonzeka kuyikapo ndalama pakuwunikira kozama, uthenga wake ndi womveka: magetsi a tchuthi salinso zokongoletsera - ndi zida zopangira chizindikiro cha m'matauni, kumveka bwino, komanso kukula kwachuma. Yambani ndi kudzoza. Kuchita mwaukadaulo. Pangani “nkhani yopepuka” ya mzinda wanu.

Mafunso Ofunsidwa Kawirikawiri (FAQ)

Q1: Kodi mawonekedwe owunikira a Saks angagwire ntchito mnyumba zakunja kwa New York?

Inde. Ukadaulo wapakatikati - mapu a facade, zowongolera zolumikizidwa ndi nyimbo za LED, komanso kapangidwe ka kuwala kosinthika - zitha kusinthidwa kukhala masitolo akuluakulu, mahotela, ma eyapoti, kapena nyumba zaboma padziko lonse lapansi.

Q2: Kodi ndiyenera kupereka chiyani kuti ndiyambe ntchito yowunikira?

Mufunika kugawana kukula kwa nyumba yanu, zithunzi za masanjidwe, kupezeka kwamagetsi, zokonda zamutu, ndi nthawi yomwe mukufuna polojekiti yanu. Gulu lathu lidzapanga yankho logwirizana moyenerera.

Q3: Kodi kupanga ndi kutumiza kumatenga nthawi yayitali bwanji?

Pa avareji, pulojekiti yapakati mpaka yayikulu imatenga masabata 8-12 kuchokera pakupanga mpaka kutumiza. Maoda ofulumira ndi otheka kutengera kukula kwake.

Q4: Kodi ndizotheka kupanga chiwonetsero chotere kunja kwa nyengo ya Khrisimasi?

Ndithudi. Lingaliro la Saks limagwiranso ntchito bwino pa Chaka Chatsopano cha Lunar, tchuthi cha dziko, zikondwerero za masika, kapenanso zochitika zamtundu wamutu.

Q5: Kodi mumapereka chithandizo chanji pambuyo pokhazikitsa?

Timapereka thandizo la mapulogalamu akutali, zida zophunzitsira kwa ogwira ntchito akumaloko, komanso maulendo osankhidwa mwaukadaulo kuti asinthe malo. Machitidwe amapangidwa kuti azikhala okhazikika, omwe amafunikira kasamalidwe kakang'ono ka tsiku ndi tsiku.