He angituTe Hakari Ramaehara i te rama whakapaipai anake. Mō ngā pāka, ngā kararehe, ngā marae o te tāone, me ngā rohe arumoni, ka taea te whakamahi anōte kukume i te pōe akiaki ana i ngā hoko tīkiti, ngā moni whiwhi tautoko, me te noho roa o ngā manuhiri. Ahakoa kei te whakamahere koe i tētahiTe Hakari Rama Haina, puta noa i te tāoneTe Hakari o ngā Rama, heTe Hakari Rama Āhia, heTe Hakari Rama Hotoke, ā-wā rāneiNgā Rama Tau Hou Hainamana, he rite tonu te tauira toa: he whāinga mārama, he tahora hikoi, he wā whakaahua motuhake, he hangarau haumaru o waho, me tētahi mahere whakahaere hei pupuri i te huihuinga kia pai te haere.

Kua tuhia tēnei aratohu mā ngā kaiwhakatau e hiahia ana ki tētahi Hakari Rama ka taea te hanga, te whakahaere, me te whai hua—me te kore he ohorere.

1) Tīmata ki te Whāinga Pakihi, Kaua ki ngā Whakapaipai

I mua i te whiriwhiri i ngā hoahoa, tautuhia te putanga matua. Mā tō whāinga ka whakatauhia te tahora, te kiato "whakamiharo", ngā hiahia kaimahi, me te ara ROI.

Ko ngā whāinga noa ko:

• Te tipu haere o ngā waka i waho o te wā me te ōhanga pō (ina koa mō te Hakari Rama Hotoke)
• He huihuinga ā-wā motuhake mō te tāone (waitohu mō te Hakari Rama)
• Te haereere a ngā arumoni me te whai wāhi a ngā kairihi ki ngā toa hokohoko me ngā rohe
• Ngā whakahoutanga e aro ana ki te zoo me te whānau e whakanui ana i te wā noho me te whakapau moni
• He IP ā-tau ka taea te whakahou me te hoko anō i ia wā

Ka whai hua te Hakari Rama ina hangaia kia rite ki tētahi hua: ka rere te wheako, ka āta whakaarohia ngā wā whakaahua, ā, kua whakauruhia ngā wāhi whiwhi moni.

2) Kōwhiria he Kaupapa Ka taea te Tiri, Ka taea te Whakawhanui, ā, Ka Taea hoki te Āwhina i te Rohe

He ngāwari te mārama ki ngā kaupapa tino whai hua, he ātaahua ki te whakaahua, ā, he ngāwari hoki hei whakapai ake i te tau e tū mai nei.

Ngā tohutohu kaupapa pono:

• Ngā kararehe me te taiao (he tino pai mō ngā pāka me ngā zoo; he whānui te rongonui)
• Ngā pūrākau, ngā pakiwaitara, me ngā wāhi kōrero pakiwaitara (he kaha mō ngā wāhi haere me te tūruhi ahurea)
• Ngā Rama Tau Hou Hainamana (he nui te tono mō ngā wā o te tau; he kaha te matau hokohoko)
• Te whenua mīharo o te takurua (he pai mō te haereere i te Hakari Rama o te Takurua i te wā iti o te haere)
• Te ahurea ā-rohe me te tuakiri tāone (te mea pai mō ngā kaunihera me ngā marae tūmatanui)

He ture whaihua: ki te kore e taea e ngā manuhiri te "whakamārama i roto i te rerenga kotahi," e kore rātou e tohatoha. Ki te kore e taea te whakahou i te wā e whai ake nei, e kore e taea te whakanui ake.

He whakaaturanga hikoi i roto i te Hakari Rama Haina, e whakaatu ana i ngā whakaurunga rama panda nunui me ngā whakairo rama rōhi, e hanga ana i tētahi wheako Hakari Rama mahana i te pō mō ngā manuhiri o te pāka.

3) Te Tahora me te Rohe Whenua: Te Pūkaha Hua o te Hakari Rama

He maha ngā huihuinga ka rahua, ehara i te mea nā te ngoikore o ngā rama, engari nā te kore whakamarie o te hikoi, ka marara ngā mea nui, ā, ka wehe atu ngā manuhiri me te kore e whakapau moni. Whakamahia he hanganga kua whakamātauhia "Entry–Landmark–Immersion–Interaction–Exit Monetization".

Rohe A: Tomokanga Waitohu

Ka whakatakotohia e te tomokanga ngā tumanakohanga, ā, koia te pou pāpori tuatahi.

• He kōhao kuwaha pakari, he mata kaupapa rānei
• He mārama ngā tohu me te wāhi e wātea ana mō ngā rarangi
• He wāhi "whakaahua tuatahi" motuhake e kore e aukati i te waka

Rohe B: Whakaaturanga Tohu Matua

Koinei te mea nui "me mātaki" ka waiho hei tirohanga matua mō tō kaupapa whakatairanga.

• Kotahi te tāutanga rama nui e whakamārama ana i te kaupapa katoa
• I hangaia mō ngā whakaahua whānui me ngā ataata poto
• Kei te wāhi e huihui haumaru ai ngā mano me te rere whakamua

Rohe C: Te Ara Rumaki-ā-roto

Ka tere te whakanui ake i te uara o te tirohanga mā te ara hikoi, mā te ara raro rānei.

• Te rumakitanga teitei me te āhuarangi pumau
• Te arataki ā-taiao i te mano me te whakaiti i te whakakīkī
• He tino pai mō ngā ihirangi ataata me te tiritiri anō

Rohe D: Wāhi Whānau Taunekeneke

Kāore e hiahiatia kia uaua te taunekeneke, engari me whai whakaaro whai wāhi.

• Ngā whakaoho māmā (ngā pātene, ngā pūoko rānei), ngā taputapu whakaahua, ngā whakaaturanga poto kaupapa
• He papamuri iti mō ngā whakaaturanga, ngā hikoi a ngā kiripuaki, ngā hōtaka wiki rānei
• I hangaia mō te wā noho roa me te whai wāhi a te whānau

Rohe E: Puta atu i te Whakawhiwhinga Moni me te Tautoko

Koinei te wāhi ka tūturu ai te ROI.

• Ngā toa kai me ngā toa inu, ngā toa taonga whakamaumahara, ngā wāhi tānga whakaahua waitohu
• Ngā pakitara tautoko, ngā tūru hoa ā-rohe, ngā kioska kaihoko
• He rere mārama mai i te "whakamiharo whakamutunga" ki te "wā whakapau"

Ki te hiahia koe ki te nui ake o ngā moni whiwhi, kaua e tāpirihia atu ētahi atu rama i te tuatahi—kia arotauhia te rohe me te rere o te whenua i te tuatahi.

He kauhanga rama hikoi e whakaatu ana i ngā rama e iri ana me ngā tohu e kanapa ana, e hanga ana i tētahi wheako tomokanga rumaki ki te Hakari Rama mō ngā manuhiri o te pāka.

4) He Ture "Kiato Whakamārama" Whaihua e Whakapai Ake Ana i ngā Arotakenga me ngā Hokonga

Ka maumahara ngā manuhiri ki ngā huihuinga e kī ana te ngākau. Ko te huarahi māmā ki te whakaputa i taua kare ā-roto ko te hanga i tētahi manawataki:

• Ngā mea iti e whakaatu ana i ia wāhanga hikoi poto
• Kotahi te "wow nui" i ia meneti torutoru
• He momo tirohanga hou, he whakaaturanga hou rānei i ia huringa nui

Mā tēnei hanganga ka kore ngā kāmera e puta, ka kore hoki ngā waea e hopu whakaahua—koinei tonu te mea e akiaki ana i te whakaaturanga taiao.

5) Hanganga Tahua: Ngā Mea e Me Mārama te Utu hei Ārai i ngā Mea Ohorere

Kāore ngā kaiwhakatau e hiahia ana ki ngā whakatau tata koretake. Mā te mahere ngaio mō te Hakari Rama e wehewehe ngā utu ki ngā wāhanga e taea te matapae:

• Te ariā me te whakamahere matua (te aronga kaupapa, te rohe, ngā tirohanga tuatahi)
• Te hanga me te hangarau hanganga (ngā anga, ngā whakaotinga, ngā pānga rama)
• Rautaki tākai me te tuku (whakahaere rōrahi, tiaki, whai huatanga o te ipu)
• Te tāutanga me te whakatūnga i te papaanga (ngā kaimahi, ngā taputapu, te whakamātautau, te whakamātautau)
• Mahere tiaki me ngā wāhanga e manawapa ana (whakakapinga tere, ngā taonga kakahu noa)
• Tautoko whakahaere (ngā whakaaro mō te rere o ngā manuhiri, ngā tohu, ngā tohu whakaahua)

E toru ngā wāhanga utu e kore e tino whakaarohia:

• Te pumau o waho me te ātete ki te hau mō ngā tohu whenua me ngā kuwaha nui
• Te tere o te tiaki i te wā mahi (ka mate te ROI i te wā kore mahi)
• Te kimi huarahi me te rere o te mano (ka whakaitihia ngā whakatauranga me ngā whakapaunga e te rere kino)

6) Te Wā me ngā Wāhanga Tukunga: Me pēhea te whakatutuki i tētahi Rā Tuwheratanga Kua Whakaritea

He uaua te wā kati mō te nuinga o ngā kiritaki: te wā hotoke, te whakarewatanga hararei, te maramataka tāone rānei. Whakamaherehia i roto i ngā wāhanga:

1. Te whakaurunga kaupapa me te arotake raraunga o te papaanga
2. Te whakatakotoranga ariā me te whakahuatanga tuatahi
3. Te hoahoa taipitopito me te whakaū hangarau
4. Te whakaputa, ngā whakamātautau i mua i te huihuinga, me ngā arowhai kounga
5. Te mahere tuku me te arotau i te tākai
6. Te tāutanga, te whakamātautau, me te mahi whakamātautau i te papaanga
7. Tautoko whakatuwheratanga me te rite o te tiaki

Mā te mahere e hangai ana ki ngā wāhanga ka whakapakari i te whakapono, ā, ka ārai i ngā huringa whānuitanga i te meneti whakamutunga.

7) Te Haumaru me te Pono o Waho: Ngā Mea Kāore e Taea te Whiriwhiri

Mō ngā pāka, ngā marae nui, ngā kararehe, me ngā wāhi arumoni o waho, ko te pono te tūāpapa o te angitu:

• He hoahoa rite mō te huarere me te ara taura tiakina
• Te whakamahere hiko haumaru ake e tika ana mō ngā taiao tūmatanui
• Tautoko hanganga pumau me ngā whakaaro ārai-pito mō ngā whakaaturanga teitei
• Ngā hononga tiaki me te urunga ratonga whai hua mō ngā whakatikatika tere

Ina he haumaru, he pumau hoki tētahi huihuinga, ka taea te matapae i ngā mahi—ā, ka puta he moni whiwhi matapae i ngā mahi e matapaetia ana.

8) Ngā Kōwhiringa Whakawhiwhi Moni: Hokonga, Tohatoha Moni, me te Whakahou ā-Tau

Ka waiho te Hakari Rama hei rawa mō te wā roa ina uru te tauira arumoni ki tō wāhi mahi.

• Hokonga: hoko kotahi me te mana whakahaere katoa mō te mahi roa
• Te wāhi whiwhi moni: te tauira mahi tahi e hangai ana ki te haerenga mai me te utu tikiti (ka whakawhirinaki te whaihua ki ngā āhuatanga me ngā mahi o te papaanga)
• Whakahou ā-tau: whakamahia anō ngā hanganga matua me te whakapai ake i ngā huānga kaupapa i ia wā kia "hou" tonu ai te huihuinga

Ko te ara tino tauine ko te whakahou i ia tau—nā te mea ka taea e koe te hokohoko tonu me te whakahaere i ngā utu.

9) Tauira Tahora mō te Hakari Rama Pāka 10,000 mita tapawha

He huarahi whakawātea kua whakamātauhia tēnei mō tētahi wāhi nui. Whakatikatikahia ngā ōwehenga kia rite ki te whenua me te kaha o te hunga mātakitaki.

• Te Marae Tomokanga (5–10%): te kuwaha waitohu, te hoko tīkiti, te whakaahua tuatahi
• Te Matua Matua (15–25%): te pokapū matua, te kaha mahi/whakaahua
• Ara Hīkoi Rumaki (25–35%): ngā kauhanga, ngā āwhata, ngā tirohanga ara raro, ngā whakawhiti kaupapa
• Rohe Whānau Taunekeneke (10–15%): ngā tirohanga iti ake, te taunekeneke māmā, ngā wāhi okiokinga
• Rohe Arumoni me te Rohe Tautoko (10–15%): kai, hokohoko, whare tautoko, whakahohenga waitohu
• Wāhi Tiaki Ataahua me te Wāhi Haumaru (e toe ana): urunga ratonga, ara urupare ohorere, awhina i te mano

Ka tautokohia e tēnei hanganga te putanga whakaahua teitei, te tere whakamarie, me te kaha o te hopu whakaahua.

10) Rārangi Arowhai Tono Tere: Tāruatia, ka Tukuna mō te Whakatau Tere

Hei whiwhi i tētahi mahere me te utu tika, whakaritea:

• Mahere pae, whakaahua rangi rānei me te wāhi e taea ai te whakamahi me ngā tomokanga kua tohua
• Te rā whakatuwheratanga me te roanga o te mahi e whai ake nei
• Te aronga kaupapa e pai ana ki a koe (kararehe, whenua mīharo o te takurua, pūrākau, Tau Hou Hainamana)
• Ngā tuhipoka urunga hiko (kāore he raru ki ngā wāhi tata)
• Ngā tumanakohanga a te mano (ngā pō tino nui, te whakatau tata mō te haerenga mai o ia rā)
• Te tauira mahi tahi e pai ana (hoko mai, whakahou ā-tau, mahi tahi rānei)

Mā ēnei whakauru, ka taea e te kaiwhakarato te whakaaro i tētahi tahora, he mahere matua, he rārangi wā, me tētahi hanganga tahua e tika ana mō tō wāhi.

Ngā Pātai Auau

He aha te rerekētanga i waenga i te Hakari Rama me te Hakari Rama Hainamana?

Ko te "Hakari Rāmere" he kupu whānui mō ngā huihuinga rama. Ko te "Hakari Rāmere Hainamana" e aro nui ana ki te mahi toi rāmere tuku iho a Haina me te kōrero pakiwaitara ahurea. He maha ngā kaupapa hou e whakakotahi ana i ngā kaupapa e rua me ngā kaupapa ā-rohe kia whānui ake ai te kukume o te mākete.

Mō ngā rohe makariri anake te Hakari Rama Hotoke?

Kāo. Ka angitu ngā huihuinga hotoke i ngā wāhi katoa ina he pai te āhuarangi o te pō, he pai te haere o te waka, ā, he pono hoki ngā mahi. Ka piki ake te hiahia mō ngā wheako o te wā i te takurua.

He aha ngā mea e whai hua ai te Hakari Rama?

He mārama te rohe o tētahi huihuinga whai hua, he kaha te kikī o ngā wāhi rongonui, he haumaru te hangarau, he maeneene te rere o te mano, me te whakarite i te moni whiwhi (kai, hokohoko, kaitautoko, tohu whakaahua utu nui).

Ka taea te whakamahi i ngā rama Tau Hou Hainamana i tua atu i te wā hararei?

Āe. Ka taea te whakahou i ngā wāhanga rama Tau Hou Hainamana ki te "Hakari Rama Āhia" whānui, ki ngā pō ahurea rānei, kia pai ake ai te whakamahinga anō me te uara mō te wā roa.

He aha te huarahi tere ki te whakatau tata i te whaihua?

Homai he mahere pae, tō rā whakatuwheratanga, me tō kaupapa matua. Mā te tahora ariā tuatahi ka taea te whakatau wawe i te whānuitanga, te maha o ngā mea whakamīharo, me te rautaki tāutanga.

Whakamutunga o te Whakamātautau

Ka angitu te Hakari Rama ina hangaia hei wāhi whakangahau e taea ai te whakahaere—kaua hei huinga rama anake. Mēnā he whāinga mārama, he whakatakotoranga kua whakamātauhia, he hangarau haumaru o waho, me te mahere whiwhi moni, ka taea e tō Hakari Rama Hainamana, tō Hakari Rama Hotoke rānei te noho hei huihuinga motuhake e tohaina ana e ngā manuhiri, e tautokona ana e ngā kaitautoko, e hokihoki mai ana hoki ngā manuhiri i ia tau, i ia tau.