Ukusuka kwiNyawo ukuya kwiNzuzo: Uhlalutyo lweModeli yeShishini yeMiboniso yeZibane ezinkulu zeePaki kunye neendawo ezintle

1. Kutheni iMiboniso yeLantern ilutyalo-mali oluPhambili kuKhenketho lwasebusuku

Ngokwembono yokwenza izigqibo ze-B2B, umboniso wezibane yintoinkqubo yokuguqula ithrafikhiIxabiso layo likwiindawo ezintathu eziphambili:

• Ixesha Lokuhlala Elide:Ukuguqula abantu abahamba ngeenyawo babe ziindwendwe zasebusuku kubalulekile ekunyuseni ingeniso ye-F&B, ukwamkela iindwendwe, kunye neenkonzo zokuthengisa.
• Amandla "okusasazeka" kwiMidiya yoLuntu:Ukufakelwa kwezibane ezinkulu ezenziwe ngokwezifiso (umz., imifanekiso eqingqiweyo enesihloko seemitha ezingama-20) kusebenza njengemifanekiso yendalo yangasemva. Umxholo Oveliswe Ngumsebenzisi (UGC) unciphisa kakhulu iindleko zokufumana intengiso.
• Isibheno seHlabathi:Ngokungafaniyo nokukhwela iimoto ezinomtsalane, iminyhadala yezibane itsala iintsapho, abantu abadala, kunye nezibini ngokufanayo, nto leyo eyenza ukuba ibe lutyalo-mali "oluhambelana nosapho" olunengeniso ephezulu kwimarike.

2. Uhlalutyo lweMijelo yeNgeniso

Iprojekthi ephumeleleyo—ngesiqhelo engaphezulu kwe-10,000㎡—ixhaswa ziindlela ezininzi zengeniso:

A. Ingeniso Ephambili: Ukuthengiswa Kwamatikiti

Imali ephuma ngqo kwiitikiti zeseshoni yasebusuku okanye iipasi ze-combo zosuku lonke.I-HOYECHI'sidatha yeprojekthi yehlabathi, umboniso osemgangathweni ophezulu unokunyusa inani labantu abaya ebusuku ngama-30% ukuya kwi-150%.

B. Ukusetyenziswa kwesibini kunye nokukhula kwe-ARPU

• Ukutya kunye neziselo ezinesihloko:Ukudibanisa iivenkile zokutya okulula kwindlela yokubukela.
• Amava asebenzisanayo:Ukuhlawulisa ukufikelela kwi-premiumukufakwa kokukhanya okusebenzisanayo(umz., izibane ezilawulwa yisandi okanye umgangatho wezixhobo zokuvavanya intshukumo).
• Impahla ethengiswayo:Ukuthengisa izibane eziphathwayo okanye izikhumbuzo ezineembonakalo zophawu.

C. Inkxaso-mali yeeNkampani

Iminyhadala emikhulu idla ngokutsala iibhanki zasekuhlaleni, ababoneleli ngeenkonzo zonxibelelwano, okanye iimpawu ze-FMCG ezifuna amathuba okuxhaswa abonakalayo.

3. Iimodeli zeShishini: Ukuthenga ngokuthe ngqo vs. Isabelo seNgeniso

Njengomvelisi ohamba phambili onamava angama-20 eminyaka, sicebisa ukuba ukhethe imodeli ngokusekelwe kwimali yakho kunye namandla okusebenza:

• Imodeli A: Ukuthenga ngokuthe ngqo (Ukwenza ngokwezifiso)

  Eyona ilungele:Iipaki zikarhulumente okanye iipaki ezinkulu ezinebhajethi eyaneleyo.

  Inzuzo:Utyalo-mali lwexesha elinye olugcina ingeniso eyi-100%. Iiasethi zingaphinda zisetyenziswe amaxesha amaninzi.
  Jonga yethuIimeko zeConcept vs. Realityukubona umgangatho wethu wokuhanjiswa.

• Imodeli B: Isabelo seNgeniso (Akukho xabiso liphezulu kwangaphambili)

  Eyona ilungele:Abanini beendawo abanabantu abaninzi abahamba ngeenyawo kodwa abanqwenela ukunciphisa umngcipheko wezemali.

  Inzuzo:Sibonelela ngoyilo, imveliso, kunye nokufakelwa; indawo ibonelela ngendawo kunye namandla. Ingeniso yabelwana ngokwepesenti ekuvunyelwene ngayo.

4. Izinto ezibalulekileyo ekufuneka ziqwalaselwe ukuze kuphunyezwe iProjekthi

1. Ucwangciso lokuHamba koRhwebo:Indlela ecwangciswe kakuhle iqinisekisa ukuba yonke i-shooter yezorhwebo ifumana ukubonakala okuphezulu.
2. Ukuqina kunye noKhuseleko:Imisebenzi yangaphandle ifuna imigangatho ephezulu yokumelana nomoya, ukuthintela amanzi nge-IP65+, kunye nokhuseleko lombane (imigangatho ye-CE/UL).
3. Ukuchaneka kokwenziwa:Kwiiprojekthi ze-B2B, imveliso yokugqibela kufuneka ihambelane nengcamango yokuqala. Soloko uqinisekisa umenziimbali yefektri yakho kunye neprojekthi yakho.

Imibuzo Ebuzwa Rhoqo (Imibuzo Ebuzwa Rhoqo)