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Isetshenziswa Kanjani Imihlobiso Kakhisimusi Wezentengiso Ukuveza Ibhrendi Yakho

HOYECHI · B2B Brand Playbook

Isetshenziswa Kanjani Imihlobiso Kakhisimusi Wezentengiso Ukuveza Ibhrendi Yakho

Phendula kuqala:Chaza indaba yomkhiqizo owodwa, yiqinise ngeqhawe eliphakathi nendawo, guqula izindlela zezinyawo zibe "izahluko" ezinophawu, futhi uhlele imibukiso yokukhanya okufushane ephindayo ngehora. Sebenzisa izakhiwo ezilinganiselwe, ezilinganiselwe ngaphandle ukuze ubunikazi bakho bubukeke bufana, bufake ngokushesha, nezithombe ezinhle kakhulu kuthrafikhi ephezulu.

Thola I-Brand-Fit Concept
Iziqephu ezimaphakathi nezibonisi ezinkulu
Phequlula Imikhiqizo
Isevisi Egcwele & Ukusebenza

umgwaqo omkhulu (50)

Uhlaka lokuqala lomkhiqizo (izinyathelo ezi-4)

1) Chaza indaba

  • Khetha itimu ebonisa ukubaluleka kwesiphakamiso sakho (isb, “imfudumalo yomndeni,” “ukuqamba okusha,” “ukuziqhenya kwendawo”).
  • Imephu 3–5 izivakashi “zezahluko” zizohamba kuzo: ukungena → umhubhe → iplaza → isiphetho.
  • Qondanisa izinga lokushisa lombala, ukuthungwa, nezimpawu zokubhala kugayidi yakho yesitayela.

2) Khetha i-centerpiece yeqhawe

  • Khetha isibonisi sikaKhisimusi esikhulu njengehange elibonakalayo kanye nebhakhoni yesithombe.
  • Engeza ilogo/uhlamvu olucashile noma igama ledolobha ukuze ukhumbule ngaphandle kwemfuhlumfuhlu.
  • Hlela ama-engeli ekhamera angashintshi angu-2–3 ukuze uthole imidiya nokungaguquguquki kwe-UGC.

Bona izinketho ezimaphakathi.

3) Guqula imizila ibe "izahluko zomkhiqizo"

  • Sebenzisa amakhothamo, amathaneli, kanye nezithombe zomgwaqo ukuze uqondise ukugeleza nokulandelana kwendaba.
  • Beka imilayezo yomkhiqizo kuphela lapho isikhathi sokuhlala siphezulu (okufakiwe kolayini, izindawo zokuthwebula izithombe ozishuthe sona).
  • Bhangqa wonke umlayezo nesithombe sangemuva samabomu.

Hlola amakhothamo, imigudu, izibani.

4) Hlela imibukiso yokukhanya

  • Qalisa imibukiso evumelanisiwe yemizuzu eyi-10–15 ngezikhathi ezibikezelwayo (isb, phezulu kwehora).
  • Sebenzisa izigcawu ze-ambient ezingenzi lutho phakathi kwemibukiso ukuze wonge amandla futhi usethe kabusha izixuku.
  • Hlela omazisi babaxhasi bezikhala zombukiso we-premium.

Imodeli: ukuzizwisa kokukhanya okunesikhathi kanye nokusebenza.

Ikhithi yamathuluzi yokubonisa uphawu lomkhiqizo (izingxenye nezimo zokusetshenziswa)

Isihlahla Esiphakathi

  • Isetha ithoni nephalethi yesayithi lonke.
  • Hlanganisa izindandatho ze-halo, amaribhoni e-pixel, noma ama-topers anegama.
  • Phequlula izingcezu zeqhawe

Lantern Indaba Amasethi

  • I-IP yamasiko, izithonjana zendawo, nezinhlamvu zesizini.
  • Ubukhona bemini + ukukhanya kwasebusuku = ukufaka uphawu kosuku lonke.
  • Bona amaqoqo ezibani

Fiberglass Photo Ifenisha

  • Amabhentshi anelogo, ama-candy props, izinhlamvu ezinkulu.
  • Iqinile, imelana ne-UV, yenziwa ngendlela oyifisayo ngokugcwele.
  • Hlola i-fiberglass

Cacisa uhlu lokuhlola (kopisha emfushane yakho)

I-brand spec Isinqumo Amanothi
Iphalethi eyinhloko Isethi emhlophe efudumele / emhlophe / ye-RGB Qondanisa uhlobo lwe-PMS; chaza ijika le-dimmer.
Ukuthayipha Ubude bezinhlamvu nemithetho ye-kerning Ifundeka ku-10-20 m; khombisa ithoni yomkhiqizo.
Ukusetshenziswa kwelogo Kuma-topops, ama-arches, ama-selfie props Ukubekwa kwe-clutter ephansi; ukubonakala ebusuku/usuku.
Bonisa uhlelo Imibukiso yehora + izigcawu ezizungezile Memezela izikhathi zezimpawu nezenhlalo.
Izinto zokwakha Amafreyimu amelana nokubola; ama-PSU avaliwe Ukuthembeka kwangaphandle nokusebenzisa kabusha isizini eminingi.
I-Modularity Izingxenye ezikhumukayo; izintambo ezilebulwe Ukufaka ngokushesha; impahla ephansi nesitoreji.
Isevisi Faka uhlelo lwe-SOP + lokulungisa Faka izinto eziyisipele namafasitela e-hotline.

Ukusuka embonweni ukuya ekuvuleni (umugqa wesikhathi)

  1. Iviki 1–2:Yabelana ngezithombe zesayithi; thola umqondo wokulingana komkhiqizo onamazoni namabhande webhajethi.
  2. Iviki 3–6:Khiya izingcezu zamaqhawe, amasethi amalambu, izisetshenziswa ze-fiberglass; qinisekisa uhlelo lombukiso.
  3. Iviki 7–10:Ukwakhiwa kwefekthri, imiphumela yangaphambi kohlelo; gunyaza ubufakazi bevidiyo.
  4. Iviki 11–12:Izinto zokuhamba, ukufakwa kusayithi, ukuhambahamba ngokuphepha, ukuvula okuthambile.

Kungani HOYECHI

Ukulethwa kokuphela

  • Dizayina → ukukhiqiza → ukufaka → ukulungiswa.
  • Ukwesekwa kokusebenza kanye neziqondiso esizeni.
  • Bona ububanzi besevisi

Ubunjiniyela obulungele ngaphandle

  • Amasistimu we-LED ane-voltage ephansi, izinsiza zamandla ezivaliwe, amamojula ashintshwayo.
  • Amafreyimu amelana nokubola; ama-SOP abhaliwe okuphepha nokwehliswa.
  • Izigaba zokukhanyisa zikaKhisimusi
Umugqa ocashuniwe:"Isihlahla sakho seqhawe siwukukhanya, izibani zakho ziyindaba, futhi uhlelo lwakho lombukiso luwukushaya kwenhliziyo komkhiqizo wakho."

Qalisa


Isikhathi sokuthumela: Oct-12-2025
Chofoza u-enter ukuze useshe noma u-ESC ukuze uvale