HOYECHI Brand Story
Umgomo Wokwenza Umhlaba Wonke
Imikhosi Ijabulisa Kakhulu
Indaba Yomkhiqizo
Ukuqala Umbono: Ukusuka Kukhwalithi Kuya Emaphusheni
Ngo-2002, uDavid Gao waqala uhambo lwakhe embonini yezibani zamaholide. Njengosomabhizinisi osebenza ngezandla, wazibandakanya ngokujulile kuzo zonke izigaba zokukhiqiza, kusukela ekukhethweni kwezinto ezibonakalayo kuya kumkhiqizo wokugcina, ezuza ukuqonda okuphelele kwenqubo yokukhiqiza kanye nezinto ezibalulekile zokulawula ikhwalithi. Ngalokhu okuhlangenwe nakho, waqaphela ukuthi kuphela ngokuzuza izindleko eziphansi kuyilapho ugcina izinga eliphezulu abantu abaningi bangajabulela ngempela imfudumalo nenjabulo yemikhosi.
Nokho, njengoba imikhiqizo ingena emakethe, uDavid Gao wahlangabezana neqiniso elidumazayo: naphezu kwezintengo zayo ezinhle kakhulu nezithengekayo, izindleko zokuhlobisa amaholide zenyuka lapho zifinyelela amakhasimende ekugcineni ngenxa yokunqwabelana kwenzuzo ezingeni ngalinye lomlamuli. Ngokuhambisana nezinkinga zokuphathwa kwempahla, iziteshi ezingacacile, nokubandlululwa kwamanani, amakhasimende ngokuvamile akuthola kunzima ukwazisa ukusebenza kahle kwezindleko kwasekuqaleni kwemikhiqizo.
Isungula i-HOYECHI
Isiqalo Soshintsho
Ngokucabanga okujulile ngesimo samanje semboni, uDavid Gao nethimba lakhe banquma ukukushintsha konke lokho. Ngakho, uhlobo lwe-HOYECHI lwazalwa.
I-HOYECHI: Izikhathi Ezigqamisayo, Imikhosi Yokwamukela Unyaka Yonke, kanye Nenjabulo Yamazwe Ngamazwe.
· H: Izikhathi Zokugqamisa
· O: Izikhathi
· Y: Njalo ngonyaka
· E: Ukwanga
· C: Imigubho
· H: Injabulo
· I: Kwamazwe ngamazwe
Kusukela ohlangothini lokukhiqiza, i-HOYECHI yenza kahle zonke izixhumanisi zokukhiqiza ukuze kuncishiswe izindleko. Ngaphambili kwezentengiso, samukele imodeli yokuthengisa eqondile eku-inthanethi ukuze sifinyeze uchungechunge lokuhlinzeka futhi sigweme ukukhuphuka kwezindleko ngenxa yabadayisi. Ngaphezu kwalokho, i-HOYECHI isungule izikhungo zendawo zokugcina izimpahla ezifundeni ezihlukahlukene, ingagcini nje ngokunciphisa izindleko zokuthutha kodwa futhi yathuthukisa kakhulu ukusebenza kahle kokulethwa. Sizibophezele ekuletheni imikhiqizo yokukhanyisa amaholide esezingeni eliphezulu, enenani elifanele kumakhasimende emhlabeni wonke, okuvumela abantu abaningi ukuba bajabulele imfudumalo nenjabulo yemikhosi.
Umsebenzi
Ukukhanyisa Injabulo Yomhlaba
I-HOYECHI akuyona nje uhlobo lokukhanyisa; kuyisithembiso: ukukhanyisa imikhosi emhlabeni wonke ngobuciko bemiklamo ekhanyayo nefudumele. Kusukela kuKhisimusi waseNyakatho Melika kuya emikhosini yoNyaka Omusha waseShayina, kusukela ePhasika laseYurophu kuya eCarnival yaseNingizimu Melika, izibani ze-HOYECHI zeqa imingcele, zengeza umbala kuyo yonke imikhosi yomhlaba.
UDavid Gao, umsunguli womkhiqizo, ukholelwa ngokuqinile, "Ukukhanya kuyindlela yomzwelo, futhi ngalo msebe wokukhanya, sihlose ukusabalalisa injabulo kuwo wonke amagumbi." Umgomo we-HOYECHI awukona nje ukukhiqiza ukukhanya kodwa ukudala izinkumbulo ezinhle kakhulu zemikhosi ngokusungula izinto ezintsha nomzamo.
Umbono Wekusasa
Namuhla, i-HOYECHI ikhonze amakhasimende avela emazweni amaningi nasezifundeni emhlabeni jikelele. Nokho, uDavid Gao nethimba lakhe bayaqonda ukuthi kusekude phambili. Bazoqhubeka nokugxila ekusungulweni komkhiqizo nasekuthuthukiseni isevisi, ukubambelela endleleni egxile kumakhasimende, okuvumela abantu abaningi ukuba bajabulele imikhiqizo yokukhanyisa amaholide esezingeni eliphezulu, enenani elibonakalayo.
Ukhanyisa wonke umkhosi,
okwenza imikhosi yomhlaba wonke ibe mnandi kakhulu.