HOYECHI · B2B Brand Playbook
Uyisebenzisa njani imihombiso yeKrisimesi yoRhwebo ukuVelisa uphawu lwakho
Phendula kuqala:Chaza ibali lohlobo olunye, liqinise ngeqhawe eliphambili, jika iindlela zeenyawo zibe "zizahluko" ezinophawu, kwaye ucwangcise imiboniso emifutshane ephindayo ngeyure. Sebenzisa iimodyuli, ulwakhiwo olukalwe ngaphandle ukuze isazisi sakho sibonakale singaguquguquki, faka ngokukhawuleza, kunye neefoto eziqaqambileyo kuzo zonke iitrafikhi ezihamba phambili.
Fumana i-Brand-Fit Concept
Izixhobo ezikumbindi kunye neziBoniso ezinkulu
Khangela Iimveliso
Inkonzo epheleleyo kunye nokusebenza
Izixhobo ezikumbindi kunye neziBoniso ezinkulu
Khangela Iimveliso
Inkonzo epheleleyo kunye nokusebenza
Isakhelo sophawu lokuqala (amanyathelo ama-4)
1) Chaza ibali
- Khetha umxholo obonisa ixabiso lesiphakamiso sakho (umzekelo, "ukufudumala kosapho," "utshintsho," "ibhongo lendawo").
- Imephu 3–5 “izahluko” iindwendwe ziya kudlula: ukungena → itonela → iplaza → isiphelo.
- Lungelelanisa ubushushu bombala, ubume, kunye neempawu zokuchwetheza kwisikhokelo sakho sesimbo.
2) Khetha eyona ndawo iphambili yeqhawe
- Khetha umboniso omkhulu weKrisimesi njengeankile ebonakalayo kunye nebhakhoni yefoto.
- Yongeza ilogo/umbhalo ofihlakeleyo okanye igama lesixeko ukuze ukhunjulwe ngaphandle kobuxhakaxhaka.
- Cwangcisa i-2-3 ii-angles zekhamera ezisisigxina zemidiya kunye nokuhambelana kwe-UGC.
3) Guqula iindlela zibe "zizahluko zohlobo"
- Sebenzisa i-arches, itonela, kunye ne-motif yesitrato ukukhokela ukuhamba kunye nokulandelelana kwebali.
- Beka imiyalezo yebhrendi kuphela apho ixesha lokuhlala liphezulu (ukungena emgceni, ii-selfie bays).
- Qhaganisa umyalezo ngamnye kunye nesithombe sangasemva esinenjongo.
4) Ishedyuli yokukhanya ibonisa
- Baleka imizuzu eli-10 ukuya kweli-15 imiboniso elungelelanisiweyo ngamaxesha aqikelelwayo (umz., phezulu kweyure).
- Sebenzisa imiboniso engenzi nto phakathi kwemiboniso ukonga amandla kunye nokuseta kwakhona izihlwele.
- Cwangcisa izazisi zomxhasi we premium show slot.
Isixhobo sokubonisa uphawu lwe-Brand (amacandelo & iimeko zokusetyenziswa)
Umthi ophakathi
- Seta ithoni kunye nephalethi yesiza sonke.
- Dibanisa amakhonkco ehalo, iiribhoni zepixel, okanye iitopu ezinophawu.
- Khangela amaqhekeza amaqhawe
Iiseti zebali leLantern
- I-IP yenkcubeko, ii-icon zasekuhlaleni, kunye nabalinganiswa bexesha lonyaka.
- Ubukho bemini + ukukhanya kwasebusuku = uphawu lwemini yonke.
- Jonga ingqokelela yesibane
Fiberglass Photo Ifenitshala
- Iibhentshi ezifakwe kwilogo, iipropu zeelekese, iileta ezinkulu.
- Yomelele, i-UV-resistant, inokwenziwa ngokwezifiso ngokupheleleyo.
- Jonga i-fiberglass
Uluhlu olukhethekileyo lokukhangela (khuphela kwisishwankathelo sakho)
| Iimpawu zebrand | Isigqibo | Amanqaku |
|---|---|---|
| Iphalethi engundoqo | Emhlophe efudumeleyo / emhlophe epholileyo / iseti ye-RGB | Tshatisa uphawu lwePMS; chaza ijika elimnyama. |
| Ukuchwetheza | Ubude bonobumba kunye nemithetho ye-kerning | Ifundeka kwi-10-20 m; bonisa ithoni yebhrendi. |
| Ukusetyenziswa kwelogo | Kwii-toppers, ii-arches, iipropu ze-selfie | Ukubekwa kwe-low-clutter; ukubonakala ebusuku / imini. |
| Bonisa ishedyuli | Imiboniso yeyure + imiboniso engqongileyo | Yazisa amaxesha kwimiqondiso kunye nentlalo. |
| Izinto eziphathekayo | Izakhelo ezixhathisayo ekutyeni; ii-PSU ezitywiniweyo | Ukuthembeka kwangaphandle kunye nokusetyenziswa kwakhona kwamaxesha amaninzi. |
| Ukumodareyitha | amacandelo anokushenxiswa; iintambo ezilebhile | Ukufakela ngokukhawuleza; imithwalo ephantsi kunye nokugcinwa. |
| Inkonzo | Faka i-SOP + isicwangciso sokulungisa | Bandakanya iikhithi ezisecaleni kunye neefestile ze-hotline. |
Ukusuka kwingcamango ukuya ekuvuleni (umgca wexesha)
- Iveki 1–2:Yabelana ngeefoto zesayithi; fumana ingqikelelo ehambelana nebrand enezowuni kunye nebhajethi yobhajethi.
- Iveki 3–6:Tshixa amaqhekeza amaqhawe, iiseti zezibane, iipropu zefiberglass; qinisekisa ishedyuli yokubonisa.
- Iveki 7-10:Ukwakhiwa kwefektri, iziphumo zeprogram yangaphambili; vuma ubungqina bevidiyo.
- Iveki 11-12:Ulungiselelo lolungiselelo, ukufakela kwisiza, ukuhambahamba ngokhuseleko, kuvulwa ngokuthambileyo.
Kutheni HOYECHI
Ukuhanjiswa kokuphela ukuya ekupheleni
- Yila → ukwenza → ufakelo → ugcino.
- Inkxaso yokusebenza kunye nesikhokelo kwindawo.
- Jonga umda wenkonzo
Ubunjineli obulungele ngaphandle
- Iinkqubo ze-LED ezine-voltage ephantsi, izixhobo zombane ezitywiniweyo, iimodyuli ezithathelwanayo.
- Izakhelo ezixhathisayo ekutyeni; ii-SOPs ezibhaliweyo zokhuseleko kunye nokuthotywa.
- Iindidi zokukhanyisa iKrisimesi
Umgca ocatshulweyo:"Umthi weqhawe lakho yibhakana, izibane zakho libali, kwaye ishedyuli yakho yomboniso kukubetha kwentliziyo yohlobo lwakho."
Qalisa
- Khetha eyona nto iphambili
- Yongeza ii-arches, iitonela, iiseti zezibane
- Lungiselela ifanitshala yeefoto
- Cela isicwangciso esihambelana nebrand
Ixesha lokuposa: Oct-12-2025
