HOYECHI Brand Story
Injongo yokwenza iGlobal
Imibhiyozo Ivuyisa Ngakumbi
Ibali Brand
Ukuqalisa kuMbono: Ukusuka kuMgangatho ukuya kumaPhupha
Kwi-2002, uDavid Gao waqala uhambo lwakhe kwishishini lokukhanyisa iholide. Njengomrhwebi osebenza ngezandla, wazibandakanya ngokunzulu kwisigaba ngasinye semveliso, ukusuka ekukhethweni kwezinto eziphathekayo ukuya kwimveliso yokugqibela, efumana ukuqonda okubanzi kwenkqubo yokuvelisa kunye nezinto ezibalulekileyo zokulawula umgangatho. Ngala mava, waqonda ukuba kuphela ngokufumana iindleko eziphantsi ngelixa ugcina umgangatho ophezulu abantu abaninzi banokuyonwabela ngokwenene ukufudumala novuyo lwemibhiyozo.
Nangona kunjalo, njengoko iimveliso zingena kwimarike, uDavid Gao wadibana nenyaniso ephazamisayo: ngaphandle komgangatho wabo obalaseleyo kunye namaxabiso afikelelekayo, iindleko zokuhombisa iiholide zonyuka ngexesha lokufikelela kubathengi bokugqibela ngenxa yokupakishwa kwenzuzo kwinqanaba ngalinye eliphakathi. Xa kudityaniswe nemiba yolawulo lolungiselelo, amajelo angacacanga, kunye nocalucalulo lwamaxabiso, abathengi bahlala bekufumanisa kunzima ukuxabisa indleko yokuqala yeemveliso.
Ukusekwa HOYECHI
Ukuqala koTshintsho
Ngokucingisisa nzulu ngemeko yangoku yoshishino, uDavid Gao kunye neqela lakhe bagqibe kwelokuba bayitshintshe yonke loo nto. Ngaloo ndlela, uphawu lwe-HOYECHI lwazalwa.
HOYECHI: Ukugqama kwamathuba, imibhiyozo yoNyaka yoKwakana, kunye noLonwabo kumazwe ngamazwe.
· H: Ukuqaqambisa Amathuba
· O: Amathuba
· Y: Qho ngonyaka
· E: Ukuwola
· C: Imibhiyozo
· H: Ulonwabo
· Mna: Kumazwe ngamazwe
Ukuqala kwicala lemveliso, i-HOYECHI iphucule yonke ikhonkco lemveliso ukunciphisa iindleko. Ngaphambili kwintengiso, samkele imodeli yokuthengisa ngokuthe ngqo kwi-intanethi ukuze sicuthe isixokelelwano sobonelelo kwaye sinqande ukonyuka kweendleko ngenxa yabaphakathi. Ngaphaya koko, i-HOYECHI yaseka amaziko ogcino lwasekhaya kwimimandla eyahlukeneyo, inganciphisi nje iindleko zolungiselelo kodwa ikwaphucula kakhulu ukusebenza kakuhle konikezelo. Sizimisele ukuhambisa iimveliso zokukhanyisa iholide ezikumgangatho ophezulu, ezinexabiso elifanelekileyo kubathengi kwihlabathi liphela, ukuvumela abantu abaninzi ukuba bonwabele ubushushu kunye novuyo lweminyhadala.
Ubuthunywa
Ukukhanyisa Ngolonwabo Lwehlabathi
I-HOYECHI ayisiyonto nje yokukhanyisa; sisithembiso: ukukhanyisa iminyhadala kwihlabathi jikelele ngobugcisa bokukhanya kunye noyilo olufudumeleyo. Ukusuka kwiKrisimesi yaseNyakatho Melika ukuya kwimibhiyozo yoNyaka oMtsha yaseTshayina, ukusuka kwi-Easter yaseYurophu ukuya kwiCarnival yaseMzantsi Melika, izibane ze-HOYECHI zidlula imida, zongeza umbala kuwo wonke umthendeleko wehlabathi.
UDavid Gao, umsunguli we-brand, ukholelwa ngokuqinisekileyo, "Ukukhanya kuphakathi kwemvakalelo, kwaye ngale ntsimbi yokukhanya, sijonge ukusasaza uvuyo kuzo zonke iikona." Injongo ye-HOYECHI ayikona nje ukuvelisa ukukhanya kodwa ukudala iinkumbulo ezintle zemithendeleko ngokusebenzisa izinto ezintsha kunye nomzamo.
Umbono wekamva
Namhlanje, i-HOYECHI isebenzele abathengi abavela kumazwe amaninzi nakwimimandla yehlabathi jikelele. Nangona kunjalo, uDavid Gao kunye neqela lakhe bayaqonda ukuba kusekho indlela ende yokuhamba. Baza kuqhubeka nokugxila ekuphuhliseni imveliso kunye nokulungiswa kwenkonzo, ukubambelela kwindlela yokujonga abathengi, ukuvumela abantu abaninzi ukuba banandiphe umgangatho ophezulu, iimveliso zokukhanyisa iiholide ezifikelelekayo.
Ukukhanyisa yonke imibhiyozo,
ukwenza imibhiyozo yehlabathi ibe mnandi ngakumbi.