UkuCwangcisa uMboniso weLantern waseTshayina ayikokuba nje izibane ezibengezelayo-sisigqibo soshishino sobuchule. Kuba esi sisiganeko sorhwebo, hayi isisa, ukucwangciswa kwebhajethi ngononophelo kubalulekile. Injongo icacile: yenza umboniso onomtsalane otsala izihlwele kwaye uvelise imbuyekezo eqinileyo, ngaphandle kokubeka ipaki kumngcipheko wemali ogqithisileyo.

Kweli nqaku, thina'Uza kuphonononga ukuba ungalinganisa njani umgangatho kunye neendleko, kwaye uhlahlo lwabiwo-mali olubalwe kakuhle lunokuguqula njani uMboniso weLantern waseTshayina ube lishishini elinengeniso kwipaki yakho.

 1. I-Paradox yoTyalo-mali: Iziphumo eziBalulekileyo vs. Umngcipheko weMali

Umtyali-mali ngamnye kumboniso weLantern waseTshayina ujongene nengxaki efanayo:

- Uhlahlo lwabiwo-mali olukhulu luvumela umboniso omkhulu, okhokelela kumava abatyeleli angcono kunye nelizwi elinamandla lomlomo. Nangona kunjalo, iza nomngcipheko ophezulu wangaphambili.

- Uhlahlo lwabiwo-mali oluncinci luyawunciphisa umngcipheko, kodwa lunokubangela isiganeko esilinganiselweyo. Isibheno esibi esibonakalayo okanye ukubandakanyeka okuphantsi kunokukhokelela ekuphononongweni okungalunganga okusasazeka ngokukhawuleza ngemidiya yoluntu.

Oku kwenza ukuba ulungelelwaniso lohlahlo lwabiwo-mali lube yimfuneko: chitha ngokwaneleyo ukuze uchukumise, kodwa hayi kakhulu kangangokuba ibe yinto engazinzanga.

 2. Qala ngeDatha: Qikelela ukubakho kokuKhona

Uhlahlo lwabiwo-mali oluhlakaniphile luqala ngophando. Ifomula eqhelekileyo yokuqikelela ukubakho kukujolisa kwi-10%-I-15% yabemi abangqongileyo.

Umzekelo:

-Ukuba ipaki yakho ikwisixeko esinabemi abazizigidi ezi-5, i-10-I-15% yabavoti inika iindwendwe eziqikelelwa kwi-500,000.

-Ngomndilili wexabiso letikiti le-RMB 20, oku kuguqulela kwi-RMB 10 yezigidi kwingeniso yetikiti enokubakho.

Ukusuka apha, sinokuchaza uhlahlo lwabiwo-mali olusebenzayo. Ngokusekwe kwibenchmarks zeshishini, i-20-I-35% yotyalo-mali lwengeniso elindelekileyo ithathwa njengesempilweni kwaye iyalawuleka-nto leyo esizisa kwi-RMB ezizigidi ezi-3 zohlahlo lwabiwo-mali lokusebenza.

 3. Isampulu yoLwahlulo loHlahlo-lwabiwo-mali loMboniso weLantern waseTshayina

Apha'Ulwabiwo lweendleko eziqhelekileyo ze-RMB ezizigidi ezi-3 zohlahlo lwabiwo-mali:

| Into yohlahlo lwabiwo-mali | Ipesenti | Isixa (RMB) |

|—————————————————————————–|

| Izixhobo zokukhanyisa kunye nezakhiwo | 55% | 1,650,000 |

| Ukufakela kunye nokusekwa kwendawo | 20% | 600,000 |

| Ukuthengisa kunye nokukhuthaza | 15% | 450,000 |

| Imisebenzi kunye nokugcinwa | 10% | 300,000 |

| Iyonke | 100% | 3,000,000 |

Esi sakhiwo siqinisekisa ukuba wena'kwakhona utyalo-mali kwezona ndawo zibalulekileyo ngelixa ugcina ulawulo lwemali.

 4. Umboniso weLantern waseTshayina: Ngakumbi kunentengiso yamatikiti nje

I-Chinese Lantern Show ecwangciswe kakuhle ihamba ngaphaya kwengeniso yetikiti. Iindlela zengeniso ezongezelelweyo ziquka:

Inkxaso-mali kunye neNtsebenziswano yeBrand

Iimveliso zihlala zikulungele ukuhlawulela ukubonakala kwimisitho enjalo, equka inxalenye yeendleko zakho.

Ukuthengiswa kwi-Onsite

Izikhumbuzo, ukutya, kunye neziselo zingongeza i-10 eyongezelelweyo-I-20% kwingeniso.

VIP Amava

Nikeza ukufikelela kwiprimiyamu, iindawo zeefoto, okanye ukhenketho olukhokelwayo ukonyusa ixabiso letikiti eliphakathi.

La majelo engeniso anciphisa uxinzelelo lwezemali kwaye aphucule imida yakho yengeniso.

 5. Ixabiso lexesha elide: Ukwakha i-Brand Equity

Ngaphaya kwengeniso yexeshana elifutshane, ukubamba uMboniso weLantern waseTshayina kunceda ipaki yakho ukuba yakhe ukuqondwa kophawu lwexesha elide:

-Abakhenkethi banxulumanisa ipaki yakho nexabiso lenkcubeko, ukuyila kunye nokuzonwabisa.

- Isiganeko sokuqala esiyimpumelelo sakha umfutho kwimisitho yonyaka, ukuguqula umboniso wexesha elinye ube ngumtsalane ophindaphindiweyo.

- Isiphumo: ukonyuka kotyelelo oluphindaphindiweyo, ubukho obunamandla kwimidiya yoluntu, kunye nokuphucula isidima soluntu.

 6. Iingcebiso zokulawula umngcipheko kubaququzeleli bexesha lokuqala

Unexhala lokwenza umtsi? Apha'indlela yokulawula umngcipheko:

- Qala ngokuthozama

Kumsitho wakho wokuqala, khetha isikali esiphakathi ukuvavanya impendulo yemarike kwaye uqokelele ingxelo.

- Sebenza kunye nabaSebenzi abanamava

Iqabane elinamava elinje nge-HOYECHI linokukunceda ufumane ezona ziphumo zintle kuhlahlo lwabiwo-mali.

- Imithombo yoMvuzo eyohlukeneyo

Don't ukuxhomekeka kuphela ekuthengisweni kwamatikiti-ngena kwiinkxaso, ukuthengisa, kunye neenkonzo zeprimiyamu.

 7. FAQ: Uhlahlo-lwabiwo mali lwemiboniso yeLantern yaseTshayina

Umbuzo: Loluphi utyalo-mali olulungileyo okokuqala ngqa kumboniso wezibane?

A: 20-I-35% yengeniso yetikiti eqikelelweyo ilungile. Kwi-RMB ye-10 yezigidi ezilindelekileyo kwingeniso, i-RMB ye-3 yezigidi zebhajethi ifanelekile.

Umbuzo: Kuthatha ixesha elingakanani ukubona i-ROI?

IMPENDULO: Iipaki ezininzi ziqhawuka nakwinyanga yokuqala zisebenza, kuxhomekeke ekuveleni kunye neendleko zokusebenza.

Umbuzo: Yintoni ebangela iziphumo ezibi kwimiboniso yesibane?

IMPENDULO: Imiboniso yebhajethi ephantsi, ukunyuselwa kakubi, kunye nokunqongophala kwesondlo yeyona miba ixhaphakileyo.

Umbuzo: Kufuneka sijongane njani neengozi ezinxulumene nemozulu?

A: Sebenzisa izixhobo ze-LED ezingangeni manzi, zangaphandle ze-LED kwaye ulungiselele iiplani zengozi xa kukho imozulu embi.

 Ukuqukumbela: Uhlahlo lwabiwo-mali siSitshixo seMpumelelo yoMboniso weLantern

Ukusingatha ngempumeleloUmboniso weLantern waseTshayina bubugcisa kunye nenzululwazi. Ngedatha elungileyo, isicwangciso esicacileyo, kunye neqabane elithembekileyo lemveliso, ipaki yakho inokubonelela ngamava angenakulibaleka's zombini imbonakalo emangalisayo kwaye inomvuzo ngokwemali.

E-HOYECHI, ​​sisebenza ngokukhethekileyo ekuncedeni iipaki emhlabeni jikelele zicwangcise kwaye zenze imithendeleko yesibane eguqula amaphupha abe yinzuzo ezinzileyo. Masenze into enomlingo-kwaye inenzuzo-kunye.