HOYECHI · B2B Brand Playbook
Mokhoa oa ho Sebelisa Mekhabiso ea Keresemese ea Khoebo ho Hlahisa Letšoao la Hau
Araba pele:Hlalosa pale ea mofuta o le mong, e tšoarelle ka mohale ea bohareng, fetola litselana tsa maoto hore e be "likhaolo" tse ngotsoeng, 'me u hlophise litšoantšiso tse iphetang ka hora. Sebelisa meaho ea modular, e hahelletsoeng ka ntle hore boitsebiso ba hau bo shebahale bo ts'oana, bo kenye ka potlako, 'me linepe li hlahelle ho pholletsa le sephethephethe.
Fumana Khopolo ea Brand-Fit
Li-Centerpieces le Lipontšo tse kholo
Sheba Lihlahisoa
Litšebeletso le Ts'ebetso e Felletseng
Li-Centerpieces le Lipontšo tse kholo
Sheba Lihlahisoa
Litšebeletso le Ts'ebetso e Felletseng
Moralo oa pele oa khoebo (mehato e 4)
1) Hlalosa pale
- Khetha sehlooho se bonahatsang tlhahiso ea hau ea boleng (mohlala, "mofuthu oa lelapa," "boqapi," "boikhohomoso ba lehae").
- 'Mapa 3-5 baeti ba "khaolo" ba tla tsamaea ho eona: ho kena → kotopo → plaza → pheletso.
- Lulahanya mocheso oa 'mala, sebopeho, le matšoao a typography ho tataiso ea setaele sa hau.
2) Khetha sehlooho sa mohale
- Khetha pontšo e kholo ea Keresemese joalo ka ankora e bonoang le lebone la linepe.
- Kenya lets'oao / litlhaku kapa lebitso la toropo bakeng sa ho hopola ntle le bohlasoa.
- Rera li-angles tsa khamera tse 2-3 tse tsitsitseng bakeng sa media le UGC e sa fetoheng.
3) Fetolela litsela hore e be "likhaolo tsa brand"
- Sebelisa li-arches, lithanele le li- motifs tsa literata ho tataisa phallo le tatellano ea pale.
- Beha melaetsa ea marang-rang feela moo nako ea ho lula e phahame (kenyelletso ea mela, li-selfie bays).
- Amahanya molaetsa o mong le o mong le senepe sa ka boomo.
4) Kemiso ea leseli e bontša
- Matha metsotso e 10–15 e hokahaneng ka linako tse lebeletsoeng (mohlala, holimo ho hora).
- Sebelisa litšoantšo tse sa sebetseng lipakeng tsa mananeo ho baballa matla le ho hlophisa matšoele bocha.
- Rera boitsebiso ba batšehetsi bakeng sa li-slots tsa li-premium show.
Sesebelisoa sa "brand expression" (likarolo le maemo a tšebeliso)
Sefate sa Centerpiece
- E beha molumo le phalete bakeng sa sebaka sohle.
- Kopanya mehele ea halo, liribone tsa pixel, kapa li-toppers tse nang le lebitso.
- Sheba likarolo tsa mohale
Lantern Story Sets
- Cultural IP, litšoantšo tsa lehae, le libapali tsa linako tsa selemo.
- Ho ba teng ha mots'eare + ho khanya ha bosiu = ho tsebahatsa letsatsi lohle.
- Sheba likoleke tsa mabone
Fiberglass Photo Furniture
- Libenche tse kentsoeng ka logo, lisebelisoa tsa lipompong, litlhaku tse kholo ho feta tekano.
- E tšoarella, e hanana le UV, e ka khoneha ka botlalo.
- Hlahloba fiberglass
Lethathamo le ikhethileng (kopi ka bokhutšoanyane ba hau)
| Tlhaloso ea lebitso | Qeto | Lintlha |
|---|---|---|
| Palete ea mantlha | Mofuthu o mosoeu / o pholileng o mosoeu / RGB sete | Match brand PMS; hlalosa dimmer curve. |
| Tlhaloso ea litlhaku | Bophahamo ba litlhaku le melao ea kerning | E ka baloa ho 10-20 m; bonahatsa molumo oa lets'oao. |
| Tšebeliso ea logo | Ho li-toppers, li-arches, li-selfie props | Ho beha lintho tse fokolang; ponahalo ya bosiu/letsatsi. |
| Bontša kemiso | Lits'oants'o tsa hora + le liketsahalo tsa tikoloho | Phatlalatsa linako tse mabapi le matšoao le sechabeng. |
| Lisebelisoa | Liforeimi tse thibelang ho bola; li-PSU tse tiisitsoeng | Botšepehi ba kantle le tšebeliso ea linako tse ngata hape. |
| Modularity | Likarolo tse sa theoheng; thapo e ngotsweng | Ka potlako kenya; thepa le polokelo e tlase. |
| Tshebeletso | Kenya SOP + moralo oa tlhokomelo | Kenyelletsa lisebelisoa tsa lisebelisoa le lifensetere tsa mohala oa mohala. |
Ho tloha mohopolong ho isa ho ho bula (kemiso ea nako)
- Beke ea 1–2:Abelana linepe tsa sebaka; fumana mohopolo oa mofuta o lumellanang le libaka le lihlopha tsa tekanyetso.
- Beke ea 3–6:Notlela likotoana tsa mohale, lisebelisoa tsa mabone, lisebelisoa tsa fiberglass; netefatsa kemiso ea pontšo.
- Beke ea 7-10:Ho haha fektheri, liphello tsa pele ho lenaneo; amohela bopaki ba video.
- Beke ea 11-12:Logistics, ho kenya setšeng, ts'ebetso ea polokeho, e bulehile habonolo.
Hobaneng HOYECHI
Phano ea ho qetela
- Moralo → tlhahiso → ho kenya → tlhokomelo.
- Tšehetso ea ts'ebetso le tataiso ea setšeng.
- Sheba sebaka sa tšebeletso
Boenjiniere bo itokiselitseng kantle
- Lisebelisoa tsa LED tse nang le matla a tlase, lisebelisoa tsa motlakase tse tiisitsoeng, li-module tse ka nkeloang sebaka.
- Liforeimi tse thibelang ho bola; li-SOP tse ngotsoeng bakeng sa polokeho le ho theola.
- Lihlopha tsa mabone a Keresemese
Mola o qotsitsoeng:"Sefate sa hau sa mohale ke lebone, mabone a hau ke pale, 'me kemiso ea hau ea pontšo ke ho otla ha pelo ea mofuta oa hau."
Qala
- Khetha sehlooho sa hau sa mantlha
- Eketsa li-arches, lithanele, lisebelisoa tsa mabone
- Iketsetse thepa ea ka tlung ea lifoto
- Kopa leano le lumellanang le brand
Nako ea poso: Oct-12-2025
