HOYECHI · B2B Brand Playbook
Fa'afefea ona Fa'aaoga Teuteuga o le Kerisimasi Fa'atauga e Fa'ailoa ai Lau Fa'ailoga
Tali muamua:Fa'amatala se tala fa'ailoga se tasi, taula i se mea autu o le toa, liliu ala savali i "mataupu" fa'ailogaina, ma fa'atulaga fa'aaliga pupuu malamalama e toe fai i le itula. Fa'aoga mea fa'apitoa, fa'avasega i fafo ina ia foliga tutusa lou fa'asinomaga, fa'apipi'i vave, ma fa'alelei ata i luga o le tumutumu o feoaiga.
Maua se Manatu Fa'ailoga Fa'ailoga
Nofoaga Tutotonu & Fa'aaliga Tele
Su'esu'e oloa
Au'aunaga atoatoa & Fa'agaioiga
Nofoaga Tutotonu & Fa'aaliga Tele
Su'esu'e oloa
Au'aunaga atoatoa & Fa'agaioiga
Fa'avaa-muamua (4 la'asaga)
1) Fa'amatala le tala
- Filifili se autu e atagia ai lou tulaga faatauaina (faataitaiga, “faamafanafanaga faaleaiga,” “faafouga,” “faamaualuga faalelotoifale”).
- Faafanua 3–5 “mataupu” o le a savalia e tagata asiasi: ulufale → tunnel → plaza → finale.
- Fa'asa'o le vevela o le lanu, lanu, ma fa'ailoga lomitusi i lau ta'iala.
2) Filifili le autu autu o le toa
- Filifili se fa'aaliga tele o le Kerisimasi e fai ma taula va'aia ma fa'ailoga o ata.
- Fa'aopoopo le logo/tusi ma'ale'ale po'o le igoa ole 'a'ai mo le toe manatua e aunoa ma se fa'alavelave.
- Fuafua 2–3 tulimanu fa'apipi'i meapueata mo ala fa'asalalau ma le fa'atasi o le UGC.
3) Liliu auala i "mataupu faʻailoga"
- Fa'aoga fa'aofuofu, alavai, ma fa'agasolo auala e ta'ita'ia ai le tafe ma fa'asologa o le tala.
- Tu'u fe'au fa'ailoga na'o le mea e maualuga ai le taimi e nofo ai (tulaga fa'ailoga, faga fa'apitoa).
- Fa'atasi fe'au uma ma se ata fa'ata'atia.
4) Fa'atulaga fa'aaliga moli
- Fa'agasolo 10–15 minute fa'agasolo fa'aaliga i taimi e va'aia (fa'ata'ita'iga, pito i luga ole itula).
- Fa'aoga vaaiga fa'anofonofovale i le va o fa'aaliga e fa'asao ai le paoa ma toe fa'afo'i le motu o tagata.
- Fuafua fa'ailoga lagolago mo avanoa fa'aaliga fa'apitoa.
Meafaigaluega fa'aaliga fa'ailoga (vaega & fa'aoga-mataupu)
La'au totonugalemu
- Seti le leo ma paleti mo le saite atoa.
- Fa'atasi mama halo, lipine pika, po'o fa'ailoga fa'ailoga.
- Su'esu'e fasi toa
Lantern Story Sets
- IP fa'ale-aganu'u, ata fa'apitonu'u, ma mata'itusi fa'a-taimi.
- Fa'ailo i le ao + susulu o le po = fa'ailoga i le aso atoa.
- Va'ai fa'aputuga moli
Fiberglass Photo Furniture
- O nofoa fa'ailoga fa'ailoga, mea lole lole, mata'itusi tetele.
- Tumama, faʻasaʻo i le UV, faʻapipiʻi atoatoa.
- Su'esu'e fiberglass
Lisi siaki faʻapitoa (kopi i lau faʻamatalaga)
| Fa'ailoga fa'ailoga | Filifiliga | Fa'amatalaga |
|---|---|---|
| Pa'u autu | Pa'epa'e mafanafana / pa'epa'e malulu / seti RGB | Fa'afetaui le ituaiga PMS; fa'amatala le pi'opi'o. |
| Tusitala | Le maualuga o mataitusi ma tulafono kerning | Faitau ile 10–20 m; atagia le leo fa'ailoga. |
| Fa'aoga logo | I luga o pito i luga, faʻailoga, mea faʻapipiʻi selfie | Tulaga maualalo; va'aia i le po/aso. |
| Faaali atu le faasologa | Fa'aaliga ta'i itula + va'aiga fa'ata'amilo | Fa'ailoa taimi i fa'ailoga ma agafesootai. |
| Meafaitino | Fa'avaa e mafai ona pala; PSU fa'amaufa'ailogaina | Fa'atuatuaina i fafo ma toe fa'aaogaina le tele o vaitau. |
| Modularity | Vaega e mafai ona aveese; fa'ailoga uaea | Faʻapipiʻi vave; uta maualalo & teuina. |
| Auaunaga | Fa'apipi'i le SOP + fuafuaga fa'aleleia | Fa'aaofia pusa fa'asao ma fa'amalama laina telefoni. |
Mai manatu i le tatalaina (taimi taimi)
- Vaiaso 1–2:Fa'asoa ata o nofoaga; maua se manatu e fetaui lelei ma sone ma fusi o tupe.
- Vaiaso 3–6:Loka fasi toa, seti moli, mea fa'apipi'i; fa'amaonia fa'asologa o fa'aaliga.
- Vaiaso 7–10:Fausia falegaosimea, a'afiaga a'o le'i faia le polokalame; fa'amaonia fa'amaoniga vitiō.
- Vaiaso 11–12:Logistics, fa'apipi'i i luga ole laiga, savaliga saogalemu, matala vaivai.
Aisea HOYECHI
Fa'ai'uga fa'ai'uga
- Fuafuaga → gaosiga → faʻapipiʻi → tausiga.
- Lagolago fa'agaioiga ma ta'iala ile nofoaga.
- Va'ai le lautele o auaunaga
Inisinia saunia i fafo
- Fa'atonuga eletise maualalo, fa'amaufa'ailoga eletise, mea e mafai ona sui.
- Fa'avaa e mafai ona pala; fa'amauina SOPs mo le saogalemu ma le ave'ese.
- Tulaga moli Kerisimasi
Laina e mafai ona sii mai:"O lau laau totoa o le faailo, o lau moli o le tala, ma o lau faʻaaliga o le fatu fatu lea o lau ituaiga."
Amata
- Filifili lau mea ogatotonu
- Fa'aopoopo fa'ailoga, tunnels, seti moli
- Fa'apitoa meaafale ata
- Talosagaina se fuafuaga e fetaui lelei
Taimi meli: Oke-12-2025
