HOYECHI · B2B Brand Playbook
Momwe Mungagwiritsire Ntchito Zokongoletsera Za Khrisimasi Kuti Muwonetse Mtundu Wanu
Yankhani poyamba:Tanthauzirani nkhani ya mtundu umodzi, ikhazikitseni ndi ngwazi yapakati, sinthani tinjira kukhala "machaputala" odziwika, ndikukonza ziwonetsero zazifupi zomwe zimabwerezedwa pa ola. Gwiritsani ntchito ma modular, ovoteledwa panja kuti dzina lanu liwoneke bwino, kuyika mwachangu, ndi zithunzi zowoneka bwino pamagalimoto ambiri.
Pezani Lingaliro la Brand-Fit
Zapakati & Zowonetsa Zazikulu
Sakatulani Zamalonda
Utumiki Wathunthu & Ntchito
Zapakati & Zowonetsa Zazikulu
Sakatulani Zamalonda
Utumiki Wathunthu & Ntchito
Choyambirira cha Brand (masitepe 4)
1) Fotokozani nkhaniyo
- Sankhani mutu womwe ukugwirizana ndi zomwe mukufuna (monga "kukondana kwabanja," "zatsopano," "kunyada kwanuko").
- Mapu 3-5 "machaputala" alendo adzadutsamo: kulowa → tunnel → plaza → mapeto.
- Gwirizanitsani kutentha kwa mtundu, mawonekedwe, ndi zilembo za kalembedwe ku kalozera wanu wamawonekedwe.
2) Sankhani pakati pa ngwazi
- Sankhani chiwonetsero chachikulu cha Khrisimasi ngati nangula wowonera ndi beacon yazithunzi.
- Onjezani logo/chilembo chobisika kapena dzina lamzinda kuti mukumbukire popanda kusokoneza.
- Konzani ma angles a kamera a 2-3 a media ndi kusasinthika kwa UGC.
3) Sinthani njira kukhala "machaputala amtundu"
- Gwiritsani ntchito mabwalo, ma tunnel, ndi ma motif a mumsewu kuti muwongolere kuyenda ndi kutsata nkhaniyo.
- Ikani mauthenga amtundu pokha pomwe nthawi yokhala ndi nthawi yayitali (zolemba pamzere, ma selfie bays).
- Lumikizani uthenga uliwonse ndi chithunzi chadala.
4) Kuwonetsa kuwala kwadongosolo
- Thamangani kwa mphindi 10-15 ziwonetsero zolumikizidwa nthawi zodziwikiratu (mwachitsanzo, pamwamba pa ola).
- Gwiritsani ntchito ziwonetsero zopanda ntchito pakati pa ziwonetsero kuti musunge mphamvu ndikukhazikitsanso makamu.
- Konzani zozindikiritsa othandizira pamipata yowonetsera ma premium.
Zida zowonetsera Brand (zigawo & mawonekedwe ogwiritsira ntchito)
Mtengo Wapakati
- Imakhazikitsa kamvekedwe ndi phale la tsamba lonse.
- Phatikizani mphete za halo, riboni za pixel, kapena topper zodziwika bwino.
- Sakatulani zidutswa za ngwazi
Nkhani Za Lantern
- Cultural IP, zithunzi zakomweko, ndi zilembo zanyengo.
- Kukhalapo kwa masana + kuwala kwausiku = chizindikiro cha tsiku lonse.
- Onani zopereka za nyali
Fiberglass Photo Furniture
- Mabenchi ojambulidwa ndi Logo, zotengera maswiti, zilembo zazikuluzikulu.
- Zolimba, zosagwirizana ndi UV, zosinthika mwamakonda.
- Onani fiberglass
Tsatanetsatane wa mndandanda (koperani m'chidule chanu)
| Chizindikiro cha Brand | Chosankha | Zolemba |
|---|---|---|
| Paleti yayikulu | Kutentha koyera / kozizira koyera / RGB set | Fananizani mtundu wa PMS; fotokozani dimmer curve. |
| Kujambula | Kutalika kwa zilembo & malamulo a kerning | Zowerengeka pa 10-20 m; kuwonetsa kamvekedwe ka mtundu. |
| Kugwiritsa ntchito logo | Pa toppers, arches, selfie props | Kuyika kwapang'onopang'ono; mawonekedwe ausiku/tsiku. |
| Onetsani ndandanda | Ziwonetsero za ola limodzi + zowoneka bwino | Lengezani nthawi pazikwangwani ndi zamagulu. |
| Zipangizo | Mafelemu osamva dzimbiri; ma PSU osindikizidwa | Kudalirika panja ndikugwiritsanso ntchito nyengo zambiri. |
| Modularity | Zigawo zosakwera; mawaya olembedwa | Kukhazikitsa mwachangu; katundu wotsika & yosungirako. |
| Utumiki | Ikani SOP + kukonza mapulani | Phatikizani zida zosinthira ndi mawindo a hotline. |
Kuchokera pamalingaliro mpaka kutsegulira (nthawi yanthawi)
- Sabata 1-2:Gawani zithunzi zapatsamba; landirani lingaliro lolingana ndi mtundu ndi magawo ndi magulu a bajeti.
- Sabata 3-6:Tsekani zidutswa za ngwazi, zida za nyali, zida za fiberglass; tsimikizirani dongosolo lachiwonetsero.
- Sabata 7-10:Kumanga kwa fakitale, zotsatira zokonzekera pulogalamu; kuvomereza umboni wamavidiyo.
- Sabata 11-12:Logistics, kukhazikitsa pamalopo, njira yachitetezo, yotseguka yofewa.
Chifukwa HOYECHI
Kutumiza komaliza
- Kupanga → kupanga → kukhazikitsa → kukonza.
- Thandizo la ntchito ndi malangizo pa tsamba.
- Onani kuchuluka kwa ntchito
Uinjiniya wokonzeka panja
- Machitidwe otsika-voltage a LED, magetsi osindikizidwa, ma modules osinthika.
- Mafelemu osamva dzimbiri; zolembedwa SOPs chitetezo ndi kuchotsa.
- Magulu owunikira a Khrisimasi
Mzere wowerengeka:"Mtengo wa ngwazi yanu ndiye nyali, nyali zanu ndiye nkhani, ndipo ndandanda yanu yawonetsero ndiyo kugunda kwamtima kwa mtundu wanu."
Yambanipo
- Sankhani maziko anu
- Onjezerani ma arches, tunnels, lantern sets
- Sinthani Mwamakonda Anu zithunzi mipando
- Funsani dongosolo loyenera mtundu
Nthawi yotumiza: Oct-12-2025

