HOYECHI Brand Nkhani
Ntchito Yopanga Padziko Lonse
Zikondwerero Zosangalatsa Kwambiri
Mbiri ya Brand
Kuyamba Masomphenya: Kuchokera ku Ubwino kupita ku Maloto
Mu 2002, David Gao adayamba ulendo wake pantchito yowunikira zowunikira patchuthi. Monga wochita bizinesi yamanja, adachita nawo kwambiri gawo lililonse lopanga, kuyambira pakusankha zinthu mpaka kuzinthu zomaliza, ndikumvetsetsa bwino za njira yopangira zinthu komanso zofunikira zowongolera. Kupyolera muzochitikazi, adazindikira kuti pokhapokha atapeza ndalama zotsika mtengo pamene akukhalabe ndi khalidwe lapamwamba kuti anthu ambiri angasangalale ndi kutentha ndi chisangalalo cha zikondwerero.
Komabe, pamene malonda adalowa mumsika, David Gao anakumana ndi zokhumudwitsa: ngakhale kuti ali ndi khalidwe labwino kwambiri komanso mitengo yotsika mtengo, mtengo wa zokongoletsera za tchuthi unakwera kwambiri pamene anafika kumapeto kwa makasitomala chifukwa cha kusonkhanitsa phindu pamlingo uliwonse wapakati. Kuphatikizana ndi nkhani za kasamalidwe ka zinthu, njira zosawoneka bwino, komanso tsankho lamitengo, makasitomala nthawi zambiri amapeza kukhala kovuta kuyamikira kukwera mtengo kwa zinthuzo.
Kuyambitsa HOYECHI
Chiyambi cha Kusintha
Poganizira mozama za momwe ntchitoyi ikuyendera, David Gao ndi gulu lake adatsimikiza kusintha zonsezi. Chifukwa chake, mtundu wa HOYECHI unabadwa.
HOYECHI: Zochitika Zowonetsera, Zikondwerero Zokumbatira Pachaka, ndi Chimwemwe Padziko Lonse.
H: Nthawi Zowunikira
· O: Nthawi zina
Y: Chaka chilichonse
E: Kukumbatira
C: Zikondwerero
H: Chimwemwe
· I: Padziko lonse lapansi
Kuyambira mbali yopanga, HOYECHI idakometsa ulalo uliwonse wopanga kuti achepetse ndalama. Pazogulitsa, tidatengera njira yogulitsira mwachindunji pa intaneti kuti tifupikitse njira zogulitsira ndikupewa kukwera mtengo chifukwa cha ochita zapakati. Kuphatikiza apo, HOYECHI idakhazikitsa malo osungiramo zinthu zakomweko m'magawo osiyanasiyana, osati kungochepetsa ndalama zogulira komanso kuwongolera bwino ntchito zotumizira. Tadzipereka kupereka zowunikira zapamwamba kwambiri, zotsika mtengo kwa makasitomala padziko lonse lapansi, kulola anthu ambiri kusangalala ndi kutentha ndi chisangalalo cha zikondwerero.
Mission
Kuunikira Chimwemwe cha Dziko
HOYECHI si mtundu wowunikira chabe; ndi lonjezo: kuunikira zikondwerero padziko lonse lapansi ndi luso la kuwala ndi zojambula zotentha. Kuchokera ku Khrisimasi yaku North America kupita ku zikondwerero za Chaka Chatsopano ku China, kuchokera ku Isitala waku Europe kupita ku Carnival yaku South America, magetsi a HOYECHI amadutsa malire, ndikuwonjezera mtundu ku chikondwerero chilichonse chapadziko lonse lapansi.
David Gao, yemwe anayambitsa chizindikirocho, amakhulupirira motsimikiza kuti, "Kuwala ndi njira yamaganizo, ndipo ndi kuwala kwa kuwala kumeneku, timafuna kufalitsa chisangalalo kumakona onse." Cholinga cha HOYECHI sikungotulutsa zowunikira koma kupanga zikumbukiro zokongola za zikondwerero kudzera mwaukadaulo komanso kuyesetsa.
Masomphenya amtsogolo
Masiku ano, HOYECHI yathandizira makasitomala ochokera kumayiko ndi zigawo zambiri padziko lonse lapansi. Komabe, David Gao ndi gulu lake akumvetsa kuti pali njira yayitali yoti apite. Adzapitiliza kuyang'ana pakupanga zinthu zatsopano komanso kukhathamiritsa kwautumiki, kutsatira njira yotsatsira makasitomala, kulola anthu ambiri kusangalala ndi zowunikira zapamwamba, zotsika mtengo zowunikira patchuthi.
Kuwunikira chikondwerero chilichonse,
kupangitsa mapwando a padziko lonse kukhala osangalatsa kwambiri.